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Tag Archives: work

7 Popular Link Tactics that Might Not Work

There are eight kinds of link building practices that Google can identify and stop from passing PageRank. Most of the examples have links to research, patents and statements from Googlers to validate that this is possible. 1. Historical Data Link Trap This a mistake that anyone can make. There is a patent from many years […]

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Do Exact Match Domains Still Work Anymore?

Exact match domains (EMDs) were once incredibly valuable. EMDs (domain names that precisely match a search query that will likely drive traffic to your website) tended to rank well. When they ranked well, they drove tons of traffic. If it was still 2012, it would be a no-brainer to buy an EMD. But what about now? […]

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How SEO & PPC Keyword Research Can Work Together

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign. To me, this means two things: They’re a serious business, investing money in digital […]

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What is SEO and how does it work?

Want to learn how to drive more traffic to your website? Learn about the basics of SEO, or Search Engine Optimization, and how it can take your website to the …

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