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Tag Archives: work

Google’s Disavow Tool Doesn’t Work With Search Console Domain Properties

Google’s disavow links tool apparently doesn’t work with the new domain properties in Search Console. This was discovered yesterday by Kristen Stack who alerted us to the issue on Twitter: Did you know you can’t disavow in new GSC? Verified a domain property a couple months ago – I wanna ❌ a gambling site that […]

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5 Demand Generation Tactics That Work in PPC

Not every prospective customer is ready to buy right away. Most don’t want to talk to a salesperson the instant they visit your site. However, they may be willing to give you their contact information in exchange for a resource you provide to them. As competition for bottom of funnel attention grows, the importance of […]

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7 Popular Link Tactics that Might Not Work

There are eight kinds of link building practices that Google can identify and stop from passing PageRank. Most of the examples have links to research, patents and statements from Googlers to validate that this is possible. 1. Historical Data Link Trap This a mistake that anyone can make. There is a patent from many years […]

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Do Exact Match Domains Still Work Anymore?

Exact match domains (EMDs) were once incredibly valuable. EMDs (domain names that precisely match a search query that will likely drive traffic to your website) tended to rank well. When they ranked well, they drove tons of traffic. If it was still 2012, it would be a no-brainer to buy an EMD. But what about now? […]

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How SEO & PPC Keyword Research Can Work Together

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign. To me, this means two things: They’re a serious business, investing money in digital […]

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What is SEO and how does it work?

Want to learn how to drive more traffic to your website? Learn about the basics of SEO, or Search Engine Optimization, and how it can take your website to the …

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