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Tag Archives: Ways

5 Ways to Improve Your Public Speaking Skills

I remember my freshman year of college like it was yesterday (narrator: it was not). I very quickly learned journalism was not the right major, I wasn’t built for 8 a.m. classes, and paying to wash my own laundry was a ridiculous concept. However, while I was learning all of the things I didn’t like, […]

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7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of

Just because something is specifically developed for a specific purpose doesn’t mean that there is only one use for it. Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising. They were developed to help lead generation companies, B2B or B2C, generate leads to follow up within their sales pipelines. […]

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5 Ways You Can Drive More Organic (Yes, FREE!) Traffic with Chatbots

Chatbots are making waves largely because chat and text is the preferred communication method for Millennials and Gen Z. Businesses are using chatbots to provide instant customer service, product recommendation guidance, and for advertising and marketing. Chatbots have emerged as a top-of-funnel tool for lead generation in both high-performing paid and organic campaigns. If you’re […]

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Instagram Rolls Out More Ways for Businesses to Sell Products

Instagram has expanded its shopping features with the ability to tag video posts with links to products. In addition, Instagram is testing a redesign of the shopping section on business pages that contains all products tagged in posts. Here is an overview of the new shopping features that were announced this week. Tagging Products in […]

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14 Ways to Avoid Creating Safe & Boring Content

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but it is […]

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5 Ways Ecommerce Brands Should Approach Content Marketing

Ecommerce is the present and the future. Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy. As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerce brand to stand above the crowd will determine its life or death. As many businesses know at […]

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7 Ways to Improve Your Brand Perception with Reputation Management

Reputation management is a lot like the airbag in your vehicle — you hope you’ll never need it, and if you do, you’ll be thankful you have it and pray that it works in time to minimize damage. This is an often misunderstood facet of digital marketing because the fact that someone needs to change […]

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