Tag Archives: Ways

Instagram Rolls Out More Ways for Businesses to Sell Products

Instagram has expanded its shopping features with the ability to tag video posts with links to products. In addition, Instagram is testing a redesign of the shopping section on business pages that contains all products tagged in posts. Here is an overview of the new shopping features that were announced this week. Tagging Products in […]

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14 Ways to Avoid Creating Safe & Boring Content

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but it is […]

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5 Ways Ecommerce Brands Should Approach Content Marketing

Ecommerce is the present and the future. Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy. As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerce brand to stand above the crowd will determine its life or death. As many businesses know at […]

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7 Ways to Improve Your Brand Perception with Reputation Management

Reputation management is a lot like the airbag in your vehicle — you hope you’ll never need it, and if you do, you’ll be thankful you have it and pray that it works in time to minimize damage. This is an often misunderstood facet of digital marketing because the fact that someone needs to change […]

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