Tag Archives: User

11 Ways to Increase User Engagement & Why It Matters for SEO

Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the SERPs would drop. Search engines’ main goals include giving the user the best answers to what users are looking for. When Google determines that your […]

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Top 10 User Engagement KPIs to Measure

In today’s low-attention economy, site engagement can be considered an indicator of your website’s success. Content engagement metrics are important because they show how your content strategy aligns with user interest. Furthermore, customer engagement is related with overall profitability, as engaged users are more likely to buy, become repeat customers, and share the product/service with […]

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Why NAP & User Experience Are Crucial to Local SEO

While it’s no secret that mobile usage surpassed desktop usage in 2015, another fact that often goes unnoticed is the change in user behavior in terms of the number of devices they use. According to Google’s Consumer Barometer, the number of users who just use a single device to complete a journey has decreased from […]

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Instagram to Roll Out Redesigned User Profiles

Instagram announced it will be introducing slightly redesigned user profiles, which are set to roll out over the next few weeks. “Your profile is where you share who you are on Instagram, so starting today we’re testing ways you can better express yourself and more easily connect with the people you care about on your […]

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Facebook Introduces User Retention Optimization for App Install Ads

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad campaigns. Advertisers will have the option to optimize for returns on day 2 or day 7 after installing an app in order to […]

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