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Tag Archives: Top

Top 25+ Viral Videos of All Time

Write about the top 25 viral videos of all time, they said. It will be easy, they said. Turns out, selecting the top viral videos of all time – videos that can also teach useful lessons to marketers – isn’t as easy as it sounds. How to Define a ‘Viral’ Video? For example, if I […]

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Top 3 New(ish) PPC Features to Increase Your Paid Search ROI

Are you as overwhelmed as I am by the sheer volume of change we all face in the world of paid search? There’s no doubt about it, a lot has been going on with Google Ads – though Bing had a few interesting and helpful announcements themselves. Too often little announcements (and sometimes big ones) will […]

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Top 10 User Engagement KPIs to Measure

In today’s low-attention economy, site engagement can be considered an indicator of your website’s success. Content engagement metrics are important because they show how your content strategy aligns with user interest. Furthermore, customer engagement is related with overall profitability, as engaged users are more likely to buy, become repeat customers, and share the product/service with […]

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New Research Gives Clues About Links and Top Ranked Sites

New research data shows the inbound link patterns of sites that rank. The results of the study has mixed results. Looked at one way, the research indicates that links tend to play less of a role in ranking. Interestingly, there were startling differences when commercial queries were compared with informational queries. In the following graphs, […]

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Top 25 Local Search Ranking Signals You Need to Know

Getting a local business to rank well in search results has never been more difficult. This is due to two reasons: A massive increase in the number of mobile devices (meaning more people are turning to their phones to find businesses near them) An increasing number of businesses recognizing the benefits of local SEO. There […]

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The Top 7 Things I’ve Learned About SEO This Year

2018 has been an eventful year for the SEO industry. In this article, I’ll share both things that I’ve learned and important developments that are worth emphasizing. 1. This Year’s Google Updates Were Unparalleled (And No One Really Knows What Changed) Search engines have been rolling out updates since the early days of the industry […]

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Top 8 Essential Website Optimization Strategies for 2019

In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10 years. But one thing that hasn’t? You don’t need to sweat every ranking factor. Some variables carry much more weight than others. If you just focus on the essentials, […]

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The Top 5 SEO Software Suites for Agencies

The complicated, multifaceted nature of SEO should be self-evident to most marketers. Even on a small website, you still need to get the technical basics right, analyze how your audience searches for your products, create great content, then promote your brand. Amidst all of these moving parts is the need to track progress against business […]

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Top 4 Tips for Creating High Engagement LinkedIn Posts

Love it or hate it, LinkedIn is a proven platform for just about any business-related activity. Want to build your company brand? LinkedIn is a good place to start. Wanna promote some content and engage in discussions about the latest tactics? Look no further. But most people get LinkedIn wrong, and therefore, most LinkedIn content […]

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Top 5 Essential SEO Reporting Tools for Agencies

A quality SEO reporting tool is a necessary investment for any digital agency, large or small. For one, clients are going to want to see evidence of progress. It’s a whole lot easier to have an automated report with all important key performance indicators (KPIs) delivered on a scheduled basis, rather than manually assembling and […]

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