Tag Archives: Takeaways

2018 Holiday Paid Search Insights: Top Tips & Takeaways

For many retail advertisers, Q4 holiday sales make up a significant amount of the annual revenue. This year, sales are expected to grow 5.1 percent driven by, in part, increases in both online (+14 percent) and in-store sales (+3.5 percent) growth. Such positive predictions should motivate any advertiser to maximize their paid search efforts this […]

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