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Tag Archives: Strategies

Google Ads is Removing Two Bidding Strategies in June

Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June. With the capabilities of Target Impression Share, introduced last November, Google has decided to no longer offer the above-mentioned bid strategies. Target Impression Share is a smart bidding strategy which automatically sets bids according to where […]

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4 Essential SEO Strategies You Need to Focus on This Year

“What should I focus on this year?” This is a question that I have been hearing a lot since 2019 kicked off. I’ve been going back and forth on what the right answer to that question is, which is also why this article is being published in March and not January. Already this year, so […]

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Top 8 Essential Website Optimization Strategies for 2019

In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10 years. But one thing that hasn’t? You don’t need to sweat every ranking factor. Some variables carry much more weight than others. If you just focus on the essentials, […]

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3 Social Media Strategies You Can Use to Boost Your SEO

One of the most common realities we see in the enterprise-size companies we work with is the almost total separation of organic SEO and social media within marketing departments. This is tragic because social media marketing should be one of the most valued allies of SEO. Below are three ways social media can help SEO. […]

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5 Strategies for Successful Lookalike Audiences in Facebook Ads

Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With the large amount of information Facebook has on its users, it’s hard to beat the algorithm when it comes to targeting new customers. All of that […]

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