Tag Archives: Strategies

Top 8 Essential Website Optimization Strategies for 2019

In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10 years. But one thing that hasn’t? You don’t need to sweat every ranking factor. Some variables carry much more weight than others. If you just focus on the essentials, […]

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3 Social Media Strategies You Can Use to Boost Your SEO

One of the most common realities we see in the enterprise-size companies we work with is the almost total separation of organic SEO and social media within marketing departments. This is tragic because social media marketing should be one of the most valued allies of SEO. Below are three ways social media can help SEO. […]

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5 Strategies for Successful Lookalike Audiences in Facebook Ads

Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With the large amount of information Facebook has on its users, it’s hard to beat the algorithm when it comes to targeting new customers. All of that […]

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