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Tag Archives: Sites

15 Must-Have Features for Ecommerce Sites

All websites are unique in their own way. We’ve seen trends in ecommerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every ecommerce site should have to stay relevant and competitive. Here is a list […]

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Google’s Diversity Update Gives Smaller Sites a Chance to Rank

A study on the effect of Google’s diversity update concludes smaller sites have a greater chance to rank for competitive keywords. Google’s diversity update, rolled out earlier this month, aims to limit the number of times a domain can appear in a single SERP. According to Google, no more than two URLs from the same […]

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Is Google June Update Using Wikipedia to Judge Sites?

The alternative health site, Mercola, published they have lost 99% of their traffic from the June 2019 Google Broad Core update. The article cites the Quality Raters Guidelines and asserts that Google’s algorithm is targeting sites that are described with negative sentiment in Wikipedia. Could Google be using Wikipedia to lower rankings of websites? Mercola […]

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New Chrome Security Extension Flags Small Sites as Suspicious

Google announced two security features intended to make browsing safer. One blocks access to suspicious websites. The other flags virtually any site visited as being suspicious. Unless your site is a big brand website, it likely flags your site as suspicious, too. Multitude of False Positives A false positive is a mistaken result, like when […]

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Google: We Don’t Evaluate a Site’s Authority

Google doesn’t specifically measure the authority of a website, according to webmaster trends analyst John Mueller. This was stated in the most recent Google Webmaster Central hangout when Mueller was asked how a site can increase its authority. The webmaster who asked the question says their site lost a significant amount of organic traffic following […]

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Google Rates the Mobile Usability of the Web’s Most Visited Sites

Google launched the new resource Masterful Mobile Web which assesses the mobile experiences of most visited sites on the web. New from the @GoogleAds team: Masterful Mobile Web: a new way for you to discover how some of the world’s top brands create smooth, fast and highly-engaging mobile experiences – and start doing the same. […]

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3 Areas to Audit on Local Sites to Create a Stronger SEO Foundation

In the realm of SEO, as Bill Hunt once put it so well, you have to get the basics right before you even begin to think about innovating. A foundation allows you to put your best foot forward. If you try to build or add on to your house with a weak foundation, you’re only setting […]

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New Research Gives Clues About Links and Top Ranked Sites

New research data shows the inbound link patterns of sites that rank. The results of the study has mixed results. Looked at one way, the research indicates that links tend to play less of a role in ranking. Interestingly, there were startling differences when commercial queries were compared with informational queries. In the following graphs, […]

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Google’s John Mueller Offers Guidance on Building AMP-Only Sites

Google’s John Mueller recently provided some advice on what to look out for when creating an AMP-only site. A site owner started a thread on Reddit asking whether it was a good idea to have an AMP-only site, or if it would be more beneficial to add some regular pages as well. Mueller replied saying […]

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Google is Testing a Way to Add All of a Site’s Subdomains to Search Console

Google Search Console is testing a way for users to easily add all data for a site’s subdomains, protocols, and subpaths. In order to accomplish this, Google has created a new type of web property called a Domain property. Adding a Domain property to Search Console would also add all protocol and subdomain variations for […]

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