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Tag Archives: SEO

Google’s John Mueller on Retaining SEO After Migrating Web Platforms

Google’s John Mueller recently offered advice on migrating to a different web platform with minimal impact on SEO. More specifically, Mueller added his knowledge of how Google works to a conversation about the web platform Wix. In a thread titled “Is WIX really that bad?”, a user left a comment saying: “Yeah, because if and […]

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WordPress Plugin SEO by RankMath Security Update

SEO By RankMath, a popular SEO plugin recently fixed several vulnerabilities. One of the issues fixed allowed a subscriber to reset the plugin settings. Web publishers are encouraged to update their plugin. Description of SEO By RankMath Vulnerability Fix The WordPress Vulnerability Database (WPVULNDB) announced the vulnerability in SEO by RankMath in a post. According […]

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5 Huge Warning Signs of a Bad SEO or Digital Marketing Agency

Out of my 15-year career, 7 of them were spent at a digital marketing agency. It’s where I learned to cut my teeth, put a deck together, speak to clients properly (jury is still out on this one), etc. Were we perfect? Of course not, but we were honest and approached every engagement with heart […]

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6 Brilliant Reasons Why You Should Use SEO Tools

The idea that SEO tools are useful for SEO isn’t anything groundbreaking. Most marketers know that knowledge is power and that one’s SEO knowledge is only as strong as the data it’s built on. Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. You’ll gain invaluable insights into not […]

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How to Spy on Competitors with Python & Data Studio (Advanced SEO)

Whether you’re new to SEO or a seasoned pro, investigating random drops in keyword rankings is just part of the trade. There are many methods to investigating why your targeted keywords may have dropped, but using Python and Data Studio together is a game changer! A quick disclaimer: I did not create this script myself. […]

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11 Ways to Increase User Engagement & Why It Matters for SEO

Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the SERPs would drop. Search engines’ main goals include giving the user the best answers to what users are looking for. When Google determines that your […]

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7 Methods to Research & Analyze Your Audience for SEO

SEO isn’t just about the numbers (i.e., keyword ranking positions, number of backlinks, traffic, etc.). It is also about understanding the audience and building an SEO campaign around that information. When SEO is centered around the right audience, targeted traffic increases, which leads to more conversions. There are several methods that will help you research […]

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Google Steps Up Its Content Game With New YouTube Series on SEO Myths

Google is preparing to launch a new video series about SEO myths which is drastically different from its previous videos. The “SEO Mythbusting” series will be hosted by Google’s Martin Splitt and published on the Google Webmasters YouTube channel. Splitt recently wrapped up a video series on JavaScript SEO, so he’s wasting no time moving […]

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Holiday SEO & Marketing Strategy: Win More Traffic, Rankings & Sales

Millions of people shop online every year looking for the best deals for the holiday season. According to Statista, in the U.S., Christmas shopping season traditionally begins on Black Friday. In 2018, people spent more than $123 billion on retail ecommerce. With all this time and money being spent online, how can you make sure […]

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5 Easy SEO Wins with Powerful Results

Search engine optimization, when done correctly, can take a lot of work. This is why so many people are so eager to take shortcuts. Fortunately, there are some tasks that don’t require as much effort, compared to tasks like link building, yet still yield significant gains. I’m a big fan of efficiency, so I love […]

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