Tag Archives: SEO

The Top 7 Things I’ve Learned About SEO This Year

2018 has been an eventful year for the SEO industry. In this article, I’ll share both things that I’ve learned and important developments that are worth emphasizing. 1. This Year’s Google Updates Were Unparalleled (And No One Really Knows What Changed) Search engines have been rolling out updates since the early days of the industry […]

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10 Advanced SEO Tips & Techniques You Need to Know

The beating heart of search engine optimization hasn’t changed much over the past year: you still need to: However, some of the things that have changed – from the introduction of mobile-first indexing to the way Google now uses real user metrics to measure page speed – certainly made a splash and they’re bound to […]

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10 Important 2019 SEO Trends You Need to Know

It’s time to take our annual look at what’s ahead for SEO professionals in 2019. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2019? Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals. 1. […]

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5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In

Did you know the concept of search engine optimization is more than 20 years old? Twenty. Years. Old. It’s as old as late ‘90s relics like the Spice Girls, Tamagotchi, “Buffy the Vampire Slayer”, the final season of “Seinfeld”, and “Titanic”. Most of that stuff seems pretty dated now. So why does SEO live on? It’s […]

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7 Reasons Why Accessibility is Good for SEO and Sales

Accessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should be a top consideration. Accessibility can have a positive effect on sales and SEO. Accessibility Should Not Be an Afterthought The recent WordPress 5.0 release brought the issue of accessibility to […]

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12 Completely Outdated SEO Practices You Should Avoid

SEO has gone through extensive evolutionary changes over the years, and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape. Most, if not all, of these changes have helped improve the web – and search, […]

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9 Important SEO Habits You Should Adopt Now

Want to improve your SEO strategies and skills to move the needle even more for your organizations and clients? Then it’s time to ditch the bad habits and start creating new habits – or enhancing existing ones. Although we typically gravitate toward specific areas of SEO (technical, on-page, off-page), based on our interests or familiarity, usually […]

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10 Types of Client Behavior That Drive Every SEO Professional Insane

As an SEO professional, you probably have a catalog of horror stories you could tell. Each business is unique, and every client that comes through your door is different than the one before. Most of the time, these clients have a genuine interest in learning how the right approach to SEO can help their brand […]

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How SEO & PPC Keyword Research Can Work Together

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign. To me, this means two things: They’re a serious business, investing money in digital […]

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What Are Entities & Why They Matter for SEO

Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop. Think I’m just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it? Consider this: Three of the most important ranking factors, at last disclosure, were: All […]

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