SEO can be daunting; especially for a small business owner or young professional just starting out. To make matters worse, there are millions of pages of outdated information, misinformation, or just plain bad information about how to properly implement an SEO strategy. Here’s the good news: there is more than enough FREE training materials available […]
People are going to fail you. Especially the ones you employ. They are going to make mistakes, miss deadlines, and address your biggest client by the wrong name (true story). No matter how well you try to prepare for it, mistakes are unavoidable, because it’s only natural for humans to make them. This is how […]
A recent study on the local search industry reveals how much the average SEO professional earns in a year, and what they bill per hour. Data is based on responses from 650 local marketers and collected by Bright Local in its seventh annual report. Participants in the study include a range of agencies, local businesses, […]
While parameters are loved by developers and analytics aficionados, they are often an SEO nightmare. Endless combinations of parameters can create thousands of URL variations out of the same content. The problem is we can’t simply wish parameters away. They play an important role in a website’s user experience. So we need to understand how […]
I can see your eyes rolling already – “OMG NOT ANOTHER SEO IS DEAD ARTICLE!” – but bear with me for a moment. For those that are not familiar, every year in the search industry there is a clickbait article about SEO being dead. Then there are a proverbial hundred articles written to explain why SEO […]
Once a site is live or has advanced past a certain age, most webmasters don’t really concern themselves with their crawl budget anymore. As long as you keep linking to new blog posts at some point in your website, it should simply show up in Google or Bing’s index and start ranking. Only, after time, […]
Building any website or blog takes research, hard work, and dedication. It can be daunting to assess everything you will need at the outset and everything you should track in order to ensure that your people are doing a good job. Creating an “ultimate” blog SEO checklist doesn’t necessarily mean implementing all ranking factors at […]
In 2019, SEO content will be all about the audience. If you’re looking to improve your content marketing and see real ROI, you have to use practices that will really benefit them. Content that’s highly ranked, that drives traffic and leads is always user-focused, first and foremost. That’s why today’s tips for SEO content in […]
An online presence is important for both local and global businesses, especially those with physical locations. It may seem slightly counterintuitive for a local business to focus time on developing their online presence, until you realize that this is precisely where their customers are making buying decisions. Businesses that want to optimize for local SEO […]
While it’s no secret that mobile usage surpassed desktop usage in 2015, another fact that often goes unnoticed is the change in user behavior in terms of the number of devices they use. According to Google’s Consumer Barometer, the number of users who just use a single device to complete a journey has decreased from […]
