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Tag Archives: Search

Should We Write Content for People or Search Engines?

All high-quality content pieces in written form have two things in common: they offer real substance to the reader, and each is well-written (or at least decently written 😊). But all too often, digital content writers worry too much about “writing for SEO,” mistakenly focusing on writing for search engines instead of the human beings […]

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Study Shows AMP Can Lead to Increase in Organic Search Traffic

A study on the impact of accelerated mobile pages (AMP) on search performance shows a positive correlation between AMP and organic traffic. Stone Temple and WompMobile collaborated on what they say is the first comprehensive, large-scale study of AMP. The study examines the performance of 26 web domains and more than 9-million AMP pages. Results […]

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Top 3 New(ish) PPC Features to Increase Your Paid Search ROI

Are you as overwhelmed as I am by the sheer volume of change we all face in the world of paid search? There’s no doubt about it, a lot has been going on with Google Ads – though Bing had a few interesting and helpful announcements themselves. Too often little announcements (and sometimes big ones) will […]

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Google Images & Video Search Have “Massive Potential,” Often Overlooked by SEOs

According to Google’s Gary Illyes, image and video search are most often overlooked, and SEOs should be paying more attention. This is a topic that came up multiple times through his Reddit AMA on February 8. In fact, Illyes started his AMA thread by stating: “Nowadays I’m focusing more on Google Images and Video.” A […]

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Google Will Eventually Move Robots.txt Testing Tool to New Search Console

Google’s John Mueller recently stated that the robots.txt testing tool will eventually be moved to the new version of Search Console. This information was provided during a Google Webmaster Central hangout on February 5. A site owner inquired about when the robots.txt testing tool would be available in the new Google Search Console. Mueller gave […]

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Google Produced 96% of US Mobile Search Visits in Q4 2018

Google accounted for 96% of all US mobile organic search visits in the fourth quarter of 2018. Organic search, in general, produced just under 26% of all site visits in Q4 2018, which is a half-point decline from Q3 2018. This data was revealed in Merkle’s Q4 2018 Digital Marketing Report, which also includes statistics […]

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5 New Features Coming to Google Search Console (and 7 That Are Getting Removed)

Google announced a series of updates are coming to Search Console in the next couple of months. Along with these updates, Google has also made a “hard decision” to drop some legacy features in Search Console. Here’s an overview of all the changes that are on the way. New Features in Search Console Google says […]

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3 Steps to Conjure Content That Performs in Search & Social

You’ve poured hours of blood, sweat, and tears into producing your last piece of content. You wrote, edited, and rewrote until it conveyed exactly the message you wanted. You carefully placed images, video, and text to make it as visually appealing as possible. You painstakingly analyzed the top posts on BuzzSumo to help craft the […]

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Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March

Today at the annual Bing Ads Next web conference, Microsoft Bing Ads announced an expanded partnership with Verizon Media which enables Yahoo search traffic to be exclusively served by Bing Ads. This includes search traffic from the Oath Ad Platforms (previously known as Yahoo Gemini) and other partners. Soon, Bing Ads, Yahoo, and AOL will […]

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Google Search Console Makes ‘Inspect URL’ Tool More Useful

Google Search Console has updated the Inspect URL tool with information about HTTP response codes, JavaScript logs, and rendered screenshots. Users can access this information by logging into Search Console, navigating to the Inspect URL tool, and clicking on “View crawled page.” A sidebar will then slide in from the right-hand side of the screen […]

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