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Tag Archives: Score

Google Ads Offers New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns. An optimization score helps prioritize recommended actions for campaigns. It’s found within the ‘Recommendations’ tab. Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve. Google says you can achieve an optimization score of […]

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Why Optimizing for Quality Score Still Matters & How to Do It

If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace. Based on a score of 1-10, with 10 being the very best, […]

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