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Tag Archives: Research

New Research Gives Clues About Links and Top Ranked Sites

New research data shows the inbound link patterns of sites that rank. The results of the study has mixed results. Looked at one way, the research indicates that links tend to play less of a role in ranking. Interestingly, there were startling differences when commercial queries were compared with informational queries. In the following graphs, […]

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How SEO & PPC Keyword Research Can Work Together

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign. To me, this means two things: They’re a serious business, investing money in digital […]

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Top 7 SEO Keyword Research Tools for Agencies

So what makes a premium keyword research tool worth the investment? Why even use one in the first place? In short: It’s all about the collected data, time being saved, and the deeper knowledge of the vertical that can be gained by the user. In addition to directly speeding up the discovery process, keyword research […]

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