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Tag Archives: Reasons

6 Reasons Why You Can’t Deal Without SEO Tools

People are going to fail you. Especially the ones you employ. They are going to make mistakes, miss deadlines, and address your biggest client by the wrong name (true story). No matter how well you try to prepare for it, mistakes are unavoidable, because it’s only natural for humans to make them. This is how […]

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6 Reasons Your Ecommerce Site Needs a Blog Booster Shot

In content marketing, it’s often all about the B2Bs. But what about you? The small online business owners, the B2Cs, the local marketers? Are the benefits of blogging the same for your business or clients? Yes. Content: Builds trust, authority, and search engine rankings. Drives traffic from search organically. Builds brand awareness and loyalty. Helps […]

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7 Reasons Why Accessibility is Good for SEO and Sales

Accessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should be a top consideration. Accessibility can have a positive effect on sales and SEO. Accessibility Should Not Be an Afterthought The recent WordPress 5.0 release brought the issue of accessibility to […]

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3 Reasons Why the New John Lewis Christmas Ad Is a Flop

Unlike their American cousins, who generally wait until Black Friday to launch their Christmas ad campaigns, the Brits start right after Halloween. Why? Because they don’t celebrate Thanksgiving over in the UK. So, there is no reason to wait before launching Christmas ads that trigger intense emotions like happiness and warmth, with an occasional hint […]

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7 Reasons Why Content Needs Amazing Images, Videos & Visuals

Life is about attraction. Of course, that can be interpreted in a variety of ways. But it makes sense in many realms of day-to-day interactions, decisions, and even pitfalls. Humans are visual beings. We’re attracted to beauty. Eye-catching visuals captivate us, then we use that focus to get a better idea of what a message […]

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