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Tag Archives: Quality

Google on Effect of Low Quality Pages on Sitewide Rankings

In a Google Webmaster Hangout, someone asked if poor quality pages of a site could drag down the rankings of the entire site. Google’s John Mueller’s answer gave insights into how Google judges and ranks web pages and sites. Do a Few Pages Drag Down the Entire Site? The question asked if a section of […]

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A Step-by-Step Guide to Create Content That Attracts High Quality Links

If you want to earn top-tier links, you can’t cut corners on the content you create. You have to do everything the right way. First, the bad news: it isn’t easy to get links on relevant, quality sites. But the good news is that means fewer people are doing it the right way. As long as […]

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Why Optimizing for Quality Score Still Matters & How to Do It

If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace. Based on a score of 1-10, with 10 being the very best, […]

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