Tag Archives: Practices

12 Completely Outdated SEO Practices You Should Avoid

SEO has gone through extensive evolutionary changes over the years, and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape. Most, if not all, of these changes have helped improve the web – and search, […]

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How to Balance Search Ad Best Practices & Machine Learning Innovation

We sure have many ad options these days. And many of us still rely on the old standard ads because they continue to outperform the new kids on the paid search advertising block. How do you get your arms around this, you wonder, with a scalable strategy that supports broader targeting and testing objectives? To […]

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A Complete Best Practices Guide

Site pagination is a wily shapeshifter. It’s used in contexts ranging from displaying items on category pages, to article archives, to gallery slideshows and forum threads. For SEO professionals, it isn’t a question of if you’ll have to deal with pagination, it’s a question of when. At a certain point of growth, websites need to […]

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10 Paid Search & PPC Best Practices for 2019

Another year is quickly approaching. That means now is the perfect time to review current PPC best practices to start improving your performance. There are opportunities to revisit the dependable PPC best practices but even more opportunity to implement new ideas into your program. Get ready to rock PPC in 2019! 1. Review New Features in […]

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