Tag Archives: PPC

How SEO & PPC Keyword Research Can Work Together

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign. To me, this means two things: They’re a serious business, investing money in digital […]

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10 Most Important PPC Trends You Need to Know in 2019

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, features, enhancements, targeting options, and tools. Meanwhile, at Bing Ads, we saw the launch of […]

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10 Paid Search & PPC Best Practices for 2019

Another year is quickly approaching. That means now is the perfect time to review current PPC best practices to start improving your performance. There are opportunities to revisit the dependable PPC best practices but even more opportunity to implement new ideas into your program. Get ready to rock PPC in 2019! 1. Review New Features in […]

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