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Tag Archives: Performance

Google Launches a New Performance Planner for Google Ads

Google Ads is getting a new tool in the form of a Performance Planner that helps with planning ad spend. Google says that, on average, Performance Planner can help advertisers drive up to 43% more conversions. The tool focuses on driving incremental conversions by identifying the best spend amounts for your campaigns. Ahmad Ismail, a […]

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How to Use Personas to Boost Your PPC Performance

One of the tenets in digital marketing these days is persona-based marketing. The days of a blanket campaign pushing users to buy your wares have long since passed, forcing brands to circle back to one central acknowledgment: you are marketing to humans. It can feel like a daunting thing to create a plan for, especially […]

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Google Search Console Adds Report for Site Performance in Discover Feed

Google has added a new report to Search Console that will track a site’s traffic and impressions from Discover. “To provide publishers and sites visibility into their Discover traffic, we’re adding a new report in Google Search Console to share relevant statistics and help answer questions…” Data in the Discover report includes: How often a […]

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How to Analyze Audience Performance with Google Analytics

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel. The struggle with […]

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