You can’t buy your way to the top of the SERPs with shady link campaigns anymore. However, there are more ways than ever before to show Google that yours is the best answer on relevant queries. In these increasingly interactive, visual search results, it is critical that marketers approach search optimization with an understanding of […]
A study on the impact of accelerated mobile pages (AMP) on search performance shows a positive correlation between AMP and organic traffic. Stone Temple and WompMobile collaborated on what they say is the first comprehensive, large-scale study of AMP. The study examines the performance of 26 web domains and more than 9-million AMP pages. Results […]
Chatbots are making waves largely because chat and text is the preferred communication method for Millennials and Gen Z. Businesses are using chatbots to provide instant customer service, product recommendation guidance, and for advertising and marketing. Chatbots have emerged as a top-of-funnel tool for lead generation in both high-performing paid and organic campaigns. If you’re […]
