Tag Archives: Optimizing

Why Optimizing for Quality Score Still Matters & How to Do It

If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace. Based on a score of 1-10, with 10 being the very best, […]

Comments ( 0 )

5 Critical SEO Considerations When Optimizing News Websites

A few rules of SEO, like publishing great content and providing a good user experience, are universal. But not all websites thrive by using the exact same set of SEO guidelines. News websites, in particular, place greater emphasis on certain elements than other types of sites. Here are five best practices you should keep in […]

Comments ( 0 )