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Tag Archives: Media

5 Tools to Track Your Brand Mentions on Social Media

Imagine a beautiful world where every one of your customers tells you what they think of your brand in complete honesty, and even those who don’t want to be your customers tell you why it is the case. And even though the truth might hurt sometimes, this scenario is a dream come true for marketers […]

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A Complete Guide to Social Media Customer Service

Social media was created with the idea of dialogue in mind, so it’s not surprising that more and more users choose it as the main channel of communication with brands. According to a study by J.D. Power, 67 percent of consumers have used a company’s social media site for servicing; therefore, having a social customer […]

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How (and Where) to Add Social Media Buttons to Your Site for More Engagement

With social shares on content down 50 percent since 2015, it’s feeling like a lost cause to even consider social media in your content plan. And we’ve all heard the age-old “social sharing buttons are dead” statements. Just like we’ve heard for SEO, content marketing, PPC, and just about every other marketing tactic that still […]

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Why Social Media Marketing Is Crucial for Your Local Business

How many people do you think use Facebook actively every month? Your estimate might actually be low. Let’s talk about the numbers: Statista reports that the number of Facebook users in the U.S. (as of October 2018) had reached a whopping 204 million users. Combine this with the fact that the overall U.S. population is […]

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Social Media Surpasses Traditional Newspapers as a Primary News Source [STUDY]

For the first time, more US adults are saying they regularly get news from social media compared to newspapers. In a study from Pew Research Center, 20 percent of US adults say they often get their news from social media, while 16 percent turn to newspapers. That means social media is now the fourth most […]

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3 Social Media Strategies You Can Use to Boost Your SEO

One of the most common realities we see in the enterprise-size companies we work with is the almost total separation of organic SEO and social media within marketing departments. This is tragic because social media marketing should be one of the most valued allies of SEO. Below are three ways social media can help SEO. […]

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How to Use Social Media to Sell a Product Without Turning People Off

You have a product you’re passionate about. You’re gearing up to launch that baby into the world. What’s a low-cost, high-impact way to do it? How do you make waves and get people interested, especially the fans that already follow you on social media? And how do you not turn them off in the process […]

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Should I Outsource My Social Media? 6 Questions to Ask Yourself

With every other Instagram star being a social media guru these days, it’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts. The day-to-day tasks of running a business are generally enough for the average CEO, causing social media marketing to fall short on the priority calendar. Social […]

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Is There Really a ‘Best Time to Post’ Social Media Updates?

We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal “best time” to post? I’ll dig into data that helps demystify […]

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