Tag Archives: Match

What to Do When Your Data Doesn’t Match

As digital marketers, we swear by the necessity of data to guide our every step in building, optimizing, and reporting. But what do you do when the data doesn’t line up between Google Ads and Google Analytics, or between Facebook Ads and your client’s CRM? How do you respond when your client or boss questions […]

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Do Exact Match Domains Still Work Anymore?

Exact match domains (EMDs) were once incredibly valuable. EMDs (domain names that precisely match a search query that will likely drive traffic to your website) tended to rank well. When they ranked well, they drove tons of traffic. If it was still 2012, it would be a no-brainer to buy an EMD. But what about now? […]

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Find Out If You’re Impacted by Google’s Changes to Exact Match

Exact match hasn’t meant ‘exact’ for quite some time but last week Google announced that they are further expanding the broadening of exact match keywords. Exact match keywords may now also start triggering ads for searches that match the intent of the keyword. ‘Intent’ can cover a pretty wide set of searches with different degrees […]

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