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Tag Archives: Lead

5 of the Best Social Media Lead Gen Techniques

I have worked with B2B advertisers for nearly my entire PPC career. During this time, social platforms have introduced several great features for B2B advertising and lead generation. Below are a few of my favorite lead gen tactics for paid social platforms. We will be looking at Facebook and LinkedIn exclusively because these are two […]

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Study Shows AMP Can Lead to Increase in Organic Search Traffic

A study on the impact of accelerated mobile pages (AMP) on search performance shows a positive correlation between AMP and organic traffic. Stone Temple and WompMobile collaborated on what they say is the first comprehensive, large-scale study of AMP. The study examines the performance of 26 web domains and more than 9-million AMP pages. Results […]

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7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of

Just because something is specifically developed for a specific purpose doesn’t mean that there is only one use for it. Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising. They were developed to help lead generation companies, B2B or B2C, generate leads to follow up within their sales pipelines. […]

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6 Effective Tips for Writing Facebook Lead Ads That Convert

Facebook Lead Ads have been around for a few years, but their utility is becoming increasingly important as consumers continue to adopt mobile-optimized solutions. Facebook Lead Ads solve two specific problems for advertisers: Conversions from mobile devices tend to be low. Most users don’t use Facebook to shop for products. Facebook’s lead ads consist of […]

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What Is a Lead Magnet & 10 Examples You Can Use Now

Gaining attention on the web can be a real challenge these days, let alone acquiring more customers online. On average, visitors stay on websites for not more than 15 seconds, and most of them might never return again. If you’ve spent significant resources in acquiring traffic, most of it could wound up being wasted if […]

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SEO Tips To Help You Lead The Pack

SEO Tips To Help You Lead The Pack Nowadays, strong businesses use search engine optimization techniques. To compete with these people, you have to know what search engine optimization is all about. The following article contains the information you need. Use the tips below to improve your site dramatically. To help you to rank highly […]

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