Tag Archives: Keyword

How SEO & PPC Keyword Research Can Work Together

A well-orchestrated PPC campaign can benefit a good SEO campaign, as Sergey Grybniak explores in How to Combine SEO & PPC for More Powerful Results. I love it when a potential client comes along who already has an active PPC campaign. To me, this means two things: They’re a serious business, investing money in digital […]

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Top 7 SEO Keyword Research Tools for Agencies

So what makes a premium keyword research tool worth the investment? Why even use one in the first place? In short: It’s all about the collected data, time being saved, and the deeper knowledge of the vertical that can be gained by the user. In addition to directly speeding up the discovery process, keyword research […]

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