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Tag Archives: John

Google’s John Mueller Offers Guidance on Building AMP-Only Sites

Google’s John Mueller recently provided some advice on what to look out for when creating an AMP-only site. A site owner started a thread on Reddit asking whether it was a good idea to have an AMP-only site, or if it would be more beneficial to add some regular pages as well. Mueller replied saying […]

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3 Reasons Why the New John Lewis Christmas Ad Is a Flop

Unlike their American cousins, who generally wait until Black Friday to launch their Christmas ad campaigns, the Brits start right after Halloween. Why? Because they don’t celebrate Thanksgiving over in the UK. So, there is no reason to wait before launching Christmas ads that trigger intense emotions like happiness and warmth, with an occasional hint […]

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