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Tag Archives: Introduces

Google Introduces 3 New Features for Responsive Display Ads

Google is rolling out three new features for responsive display ads that are designed to improve functionality and reporting capabilities. Video Assets Video assets can now be incorporated into responsive display ads. This enhanced functionality also comes an expanded reach to new inventory. With video assets, advertisers can select up to 5 videos from their […]

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Facebook Introduces User Retention Optimization for App Install Ads

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad campaigns. Advertisers will have the option to optimize for returns on day 2 or day 7 after installing an app in order to […]

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