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Tag Archives: Insights

Google Florida Update 2: What’s Changed? Early Insights & Reaction

Reaction and feedback to Google’s Update Florida 2 is generally more upbeat than negative. A common theme among many in the SEO community is that Update Florida 2 is behaving like a rollback of previous updates. Interestingly, some publishers noted connections to links and their rankings. In the week leading up to this update I […]

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Bilingual Webmaster Hangout is Rich with Insights

  Webmaster Hangouts debuted a bilingual Telugu and English version. I have watched it and was impressed with the quality of information about content that ranks, the so-called medic update and a discussion of soft ranking factors. There is a wealth of quality information  shared. I may be writing more about what’s in that Webmaster […]

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18 Must-See Video Marketing Secrets & Insights

Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola Mendelsohn predicts that their content will “probably” be “all video” by 2021 and Cisco reports 82 percent of all consumer internet traffic […]

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2018 Holiday Paid Search Insights: Top Tips & Takeaways

For many retail advertisers, Q4 holiday sales make up a significant amount of the annual revenue. This year, sales are expected to grow 5.1 percent driven by, in part, increases in both online (+14 percent) and in-store sales (+3.5 percent) growth. Such positive predictions should motivate any advertiser to maximize their paid search efforts this […]

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