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Tag Archives: Increase

11 Ways to Increase User Engagement & Why It Matters for SEO

Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the SERPs would drop. Search engines’ main goals include giving the user the best answers to what users are looking for. When Google determines that your […]

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How to Prequalify Traffic with PPC Ads & Increase ROI

On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t pay the bills. Yes, you want to make sure you’re targeting the right audience and using the right keywords. But, going one step […]

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Study Shows AMP Can Lead to Increase in Organic Search Traffic

A study on the impact of accelerated mobile pages (AMP) on search performance shows a positive correlation between AMP and organic traffic. Stone Temple and WompMobile collaborated on what they say is the first comprehensive, large-scale study of AMP. The study examines the performance of 26 web domains and more than 9-million AMP pages. Results […]

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Top 3 New(ish) PPC Features to Increase Your Paid Search ROI

Are you as overwhelmed as I am by the sheer volume of change we all face in the world of paid search? There’s no doubt about it, a lot has been going on with Google Ads – though Bing had a few interesting and helpful announcements themselves. Too often little announcements (and sometimes big ones) will […]

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How to Use On-SERP SEO to Increase Brand Awareness & CTR

Page 1 on Google is changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like. The phenomenon of so-called “position zero” elements is now dominating Google’s “above the fold” sending organic Position 1 down and closer to the Page 2 grave. Do […]

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10 Landing Page Tweaks That Will Increase Conversions

There is little more satisfying as a digital marketer when it comes to website optimization and marketing than making tweaks to landing pages that directly impact conversions. While it can be almost impossible to say what a standardized “good conversion rate” is, it is fundamental to your website success to continuously refine, experiment, and strive […]

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