Tag Archives: Important

10 Most Important PPC Trends You Need to Know in 2019

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, features, enhancements, targeting options, and tools. Meanwhile, at Bing Ads, we saw the launch of […]

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The 9 Most Important SEO KPIs You Should Be Tracking

Your website is beautiful. You’ve invested heavily into content marketing. You’ve spent countless hours developing buyer personas and zeroing in on your target audience. Now it comes time to present your efforts to your client, or share the latest campaign developments with the higher-ups. How can you prove success? How can you demonstrate value in […]

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