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Tag Archives: Googles

Google’s John Mueller Discusses TF-IDF Algo

Google’s John Mueller discussed the role of TF-IDF in Google’s algorithm. He discussed what it was and offered a better way to optimize for ranking web pages. What is TF-IDF? Wikipedia has a concise definition of what TF-IDF is: “…tf–idf or TFIDF, short for term frequency–inverse document frequency, is a numerical statistic that is intended […]

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Google’s John Mueller Offers Guidance on Building AMP-Only Sites

Google’s John Mueller recently provided some advice on what to look out for when creating an AMP-only site. A site owner started a thread on Reddit asking whether it was a good idea to have an AMP-only site, or if it would be more beneficial to add some regular pages as well. Mueller replied saying […]

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Track Santa With NORAD and Google’s Santa Tracker Apps for Christmas Eve 2018

‘Twas the night before Christmas And all through the house Children are tracking Santa With the click of a mouse. The time has come again to follow Santa Claus on his journey as he delivers presents around the world. Thanks to this year’s Santa Tracker apps from Google and NORAD, you can see when he […]

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Find Out If You’re Impacted by Google’s Changes to Exact Match

Exact match hasn’t meant ‘exact’ for quite some time but last week Google announced that they are further expanding the broadening of exact match keywords. Exact match keywords may now also start triggering ads for searches that match the intent of the keyword. ‘Intent’ can cover a pretty wide set of searches with different degrees […]

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