fbpx
Tag Archives: Google

Google Ads Offers New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns. An optimization score helps prioritize recommended actions for campaigns. It’s found within the ‘Recommendations’ tab. Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve. Google says you can achieve an optimization score of […]

Comments ( 0 )

How Google Search Ranking Works – Darwinism in Search

Are featured snippets are driven by a specific ranking algorithm that is separate from the core algorithm? That’s my theory. For me, the idea holds (a lot) of water. And I’m not alone. Experts such as Eric Enge, Cindy Krum, and Hannah Thorpe have the same idea. To try to get confirmation or a rebuttal […]

Comments ( 0 )

Google Confirms it Will Show Ads on its Mobile Home Page

Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers. The new Discovery ads were announced today at Google Marketing Live and will be available to all advertisers later this year. An example is shown above. In addition to appearing in Google’s ‘Discover’ feed in […]

Comments ( 0 )

Google Launches a New Performance Planner for Google Ads

Google Ads is getting a new tool in the form of a Performance Planner that helps with planning ad spend. Google says that, on average, Performance Planner can help advertisers drive up to 43% more conversions. The tool focuses on driving incremental conversions by identifying the best spend amounts for your campaigns. Ahmad Ismail, a […]

Comments ( 0 )

Google Confirms Testing Pages With Zero Search Results

Google confirmed it’s running a test which involves showing zero search results for queries when no relevant results are found. Instead, Google returns a message stating “Hmm… the results for your search don’t seem very relevant.” The message is followed by a prompt to “see results anyway.” Multiple users have reported seeing this anomaly within […]

Comments ( 0 )

Google on Effect of Low Quality Pages on Sitewide Rankings

In a Google Webmaster Hangout, someone asked if poor quality pages of a site could drag down the rankings of the entire site. Google’s John Mueller’s answer gave insights into how Google judges and ranks web pages and sites. Do a Few Pages Drag Down the Entire Site? The question asked if a section of […]

Comments ( 0 )

Google Steps Up Its Content Game With New YouTube Series on SEO Myths

Google is preparing to launch a new video series about SEO myths which is drastically different from its previous videos. The “SEO Mythbusting” series will be hosted by Google’s Martin Splitt and published on the Google Webmasters YouTube channel. Splitt recently wrapped up a video series on JavaScript SEO, so he’s wasting no time moving […]

Comments ( 0 )

Google Thanos Easter Egg Wipes Out Half of All Search Engine Results

Worried about seeing “Avengers: Endgame” spoilers on Google? You could always wipe out half of the search results. A new (and awesome) Google easter egg is turning the search results to dust. Here’s how to see it for yourself: Head to Google. (The easter egg works on both desktop and mobile search results.) Type in: […]

Comments ( 0 )

Google Makes it Easier to Find Work-From-Home Jobs

Google is making it easier for job searchers in the US to find work-from-home positions. Users can now search for jobs in Google and filter their location to “work from home” to find remote jobs. This filter will help users find jobs that are listed as either “remote,” “work from home,” or “telecommute. Job hunters […]

Comments ( 0 )

AMP Stories Now Have a Dedicated Section in Google Search Results

Google is adding a new section to search results which is dedicated to AMP Stories. AMP Stories was announced over a year ago and now they’re rolling out in a big way. This news was revealed at last night’s AMP conference in Tokyo: AMP Stories now appears in a dedicated section in search results for […]

Comments ( 0 )