Tag Archives: Google

Google to Roll Out New Call-to-Action Extension for Video Ads

Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary objective is to […]

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Google Shows Personalized Search Results When Logged Out, According to New Study

Google still personalizes search results even when users are logged out or in private browsing mode, according to a study from DuckDuckGo. It’s commonly known that Google personalizes search results while users are logged in based on their account information and browsing history. However, this new study concludes that it’s not possible to use Google […]

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Google AdSense Reminds Publishers that Free Speech has Limits

Google’s AdSense YouTube channel released a new video reminding publishers about their dangerous and derogatory content policy. This policy affects all AdSense publishers but it may be felt most acutely by those who publish user generated content. Is User Generated Content Targeted by AdSense? No, user generated content is not being singled out by Google […]

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2018 Local Search Ranking Factors: Google My Business Signals Up 32%

The impact of Google My Business on local search rankings has seen significant growth in 2018, according to Moz’ 2018 Local Search Ranking Factors survey. Results of the survey are largely similar to last year’s, with one exception. Google My Business signals now make up 25% of the top ranking factors for Google’s local pack. […]

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What Causes Google Rankings to Be Highly Volatile?

Editor’s note: “Ask an SEO” is a weekly column by technical SEO expert Jenny Halasz. Come up with your hardest SEO question and fill out our form. You might see your answer in the next #AskanSEO post!  Welcome to another edition of Ask an SEO! Today’s question comes from Dwight in Texas. He asks: Why is it […]

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How to Analyze Audience Performance with Google Analytics

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel. The struggle with […]

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Google is Testing a Way to Add All of a Site’s Subdomains to Search Console

Google Search Console is testing a way for users to easily add all data for a site’s subdomains, protocols, and subpaths. In order to accomplish this, Google has created a new type of web property called a Domain property. Adding a Domain property to Search Console would also add all protocol and subdomain variations for […]

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SEO Mistakes to Avoid | 3 Black Hat Techniques That WILL Get You Banned from Google

Today I’m going to share with you all of my war stories about getting banned by Google. ▻▻Subscribe here to learn more of my secret SEO tips: …

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Google Images Update – Google Lens is Live

Google announced an update to Google Images that may have a significant impact to publishers who sell online. The Google Lens feature is rolling out to Google Images on mobile devices. This feature is live right now in the United States and rolling out to other countries and languages soon. This update was previously announced […]

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Google Makes it Easier for Users to Delete Search History

Google is making it easier for users to delete their search history without having to leave search and go through multiple account menus. Or, as Google phrases it: “Today, we’re making it easier for you to make decisions about your data directly within the Google products you use every day, starting with Search.“ Without leaving […]

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