Tag Archives: Find

How to Find Your Orphan Pages

In order for Google and other search engines to index your pages, they need to know they exist and where. This is usually accomplished in one of two ways: The crawler follows a link from another page. The crawler finds the URL listed in your XML sitemap. A page without any links to it is […]

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Find Out If You’re Impacted by Google’s Changes to Exact Match

Exact match hasn’t meant ‘exact’ for quite some time but last week Google announced that they are further expanding the broadening of exact match keywords. Exact match keywords may now also start triggering ads for searches that match the intent of the keyword. ‘Intent’ can cover a pretty wide set of searches with different degrees […]

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