fbpx
Tag Archives: Facebook

Facebook Removes Targeting Options From Certain Ads to Fight Discrimination

Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people. Housing, employment, and credit ads can no longer be targeted by age, race, or gender. As Facebook COO Sheryl Sandberg explains in a blog post, these changes are the result of settlement agreements with civil rights […]

Comments ( 0 )

Massive Facebook Outage – Search Engine Journal

It’s not just you. Facebook is undergoing an outage today, March 13, 2019. The outage appears to have started at noon eastern time, which is about 9 AM Pacific. This outage is preventing many people from posting to Facebook onto their news feed. The outage is affecting new posts from being created. What happens is […]

Comments ( 0 )

7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of

Just because something is specifically developed for a specific purpose doesn’t mean that there is only one use for it. Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising. They were developed to help lead generation companies, B2B or B2C, generate leads to follow up within their sales pipelines. […]

Comments ( 0 )

Facebook Cannot be Deleted from Certain Android Phones

Facebook is causing an uproar amongst Android phone owners after discovering the app cannot be permanently deleted. Specifically, owners of Samsung phones cannot permanently delete Facebook as a result of a pre-install deal made between the two companies. Facebook can only be “disabled” on Samsung phones, which means the app will forever remain on the […]

Comments ( 0 )

Facebook Extends Deadline for Subscription Messaging Permissions

On December 4, Facebook made a major announcement that went largely unnoticed by Facebook marketers. Yet the news and related policy have a hugely powerful impact on every business with a Facebook page. The announcement: This article covers: What Is Facebook Subscription Messaging? What if, as an online marketer, you could: Message your target audience […]

Comments ( 0 )

Majority of Publishers See Much Lowe Facebook Traffic Now vs. Last Year

Facebook organic reach is dying. Facebook organic reach is dead. If you want any traffic from Facebook, you have to pay for it. We’ve been hearing variations on the above themes for a while now from marketers, brands, and publishers who have watched a flood of organic traffic become a trickle over the years. This […]

Comments ( 0 )

Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st

Facebook is making changes to subscription messaging permissions that will affect chatbots. Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level. Chatbots that send subscription messages have until December 31st to transition from app-level to page-level permissions. If you have a chatbot that sends subscription messages […]

Comments ( 0 )

Facebook Introduces User Retention Optimization for App Install Ads

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad campaigns. Advertisers will have the option to optimize for returns on day 2 or day 7 after installing an app in order to […]

Comments ( 0 )

6 Effective Tips for Writing Facebook Lead Ads That Convert

Facebook Lead Ads have been around for a few years, but their utility is becoming increasingly important as consumers continue to adopt mobile-optimized solutions. Facebook Lead Ads solve two specific problems for advertisers: Conversions from mobile devices tend to be low. Most users don’t use Facebook to shop for products. Facebook’s lead ads consist of […]

Comments ( 0 )

5 Strategies for Successful Lookalike Audiences in Facebook Ads

Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With the large amount of information Facebook has on its users, it’s hard to beat the algorithm when it comes to targeting new customers. All of that […]

Comments ( 0 )