Tag Archives: Facebook

Facebook is Changing Chatbot Permissions for Subscription Messaging, Effective December 31st

Facebook is making changes to subscription messaging permissions that will affect chatbots. Permission to send subscription messages will have to be granted at the Page-level rather than at the app-level. Chatbots that send subscription messages have until December 31st to transition from app-level to page-level permissions. If you have a chatbot that sends subscription messages […]

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Facebook Introduces User Retention Optimization for App Install Ads

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad campaigns. Advertisers will have the option to optimize for returns on day 2 or day 7 after installing an app in order to […]

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6 Effective Tips for Writing Facebook Lead Ads That Convert

Facebook Lead Ads have been around for a few years, but their utility is becoming increasingly important as consumers continue to adopt mobile-optimized solutions. Facebook Lead Ads solve two specific problems for advertisers: Conversions from mobile devices tend to be low. Most users don’t use Facebook to shop for products. Facebook’s lead ads consist of […]

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5 Strategies for Successful Lookalike Audiences in Facebook Ads

Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With the large amount of information Facebook has on its users, it’s hard to beat the algorithm when it comes to targeting new customers. All of that […]

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Facebook Upgrades Canvas Ads, Now Known as “Instant Experience” Ads

Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.” This ad type was introduced two years ago as an immersive advertising experience, which expands to fill the screen after being tapped on. In addition to the new name, a new template option has been […]

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