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Tag Archives: Essential

4 Essential SEO Strategies You Need to Focus on This Year

“What should I focus on this year?” This is a question that I have been hearing a lot since 2019 kicked off. I’ve been going back and forth on what the right answer to that question is, which is also why this article is being published in March and not January. Already this year, so […]

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9 Essential Local SEO & Listings Management Tools

An online presence is important for both local and global businesses, especially those with physical locations. It may seem slightly counterintuitive for a local business to focus time on developing their online presence, until you realize that this is precisely where their customers are making buying decisions. Businesses that want to optimize for local SEO […]

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Top 8 Essential Website Optimization Strategies for 2019

In the good old days (circa 2009), Google supposedly only used about 200 ranking factors to determine the SERPs. A lot has changed in the past 10 years. But one thing that hasn’t? You don’t need to sweat every ranking factor. Some variables carry much more weight than others. If you just focus on the essentials, […]

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What Makes a Great Landing Page: 5 Essential Elements

Your landing page is basically like your Tinder profile. You’ve only got a few seconds to keep someone from swiping left and close the deal as quickly as possible. And if you want to play the long game, you better pack a persuasive pitch. Except, instead of asking for someone’s digits, you’re asking for their […]

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5 Essential Tips & Tricks You Might Not Know

Excel is beloved by most SEO professionals – and by many paid aficionados, too. Of all the SEO tools I use on a daily basis, few are more powerful or more versatile than spreadsheets. While Word, PowerPoint, and Access have their little idiosyncrasies and challenges in daily work, Excel has stood the test of time […]

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7 Essential SEO Browser Extensions & Plugins

The vast majority of people use browsers to access the web. But most SEO professionals take it a step further and use those same browsers to do a lot more. In fact, some of the most important tools in my arsenal are my browser and its extensions. So, let’s dive right in and see what […]

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Top 5 Essential SEO Reporting Tools for Agencies

A quality SEO reporting tool is a necessary investment for any digital agency, large or small. For one, clients are going to want to see evidence of progress. It’s a whole lot easier to have an automated report with all important key performance indicators (KPIs) delivered on a scheduled basis, rather than manually assembling and […]

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