Tag Archives: Essential

What Makes a Great Landing Page: 5 Essential Elements

Your landing page is basically like your Tinder profile. You’ve only got a few seconds to keep someone from swiping left and close the deal as quickly as possible. And if you want to play the long game, you better pack a persuasive pitch. Except, instead of asking for someone’s digits, you’re asking for their […]

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5 Essential Tips & Tricks You Might Not Know

Excel is beloved by most SEO professionals – and by many paid aficionados, too. Of all the SEO tools I use on a daily basis, few are more powerful or more versatile than spreadsheets. While Word, PowerPoint, and Access have their little idiosyncrasies and challenges in daily work, Excel has stood the test of time […]

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7 Essential SEO Browser Extensions & Plugins

The vast majority of people use browsers to access the web. But most SEO professionals take it a step further and use those same browsers to do a lot more. In fact, some of the most important tools in my arsenal are my browser and its extensions. So, let’s dive right in and see what […]

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Top 5 Essential SEO Reporting Tools for Agencies

A quality SEO reporting tool is a necessary investment for any digital agency, large or small. For one, clients are going to want to see evidence of progress. It’s a whole lot easier to have an automated report with all important key performance indicators (KPIs) delivered on a scheduled basis, rather than manually assembling and […]

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