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Tag Archives: Engagement

11 Ways to Increase User Engagement & Why It Matters for SEO

Most SEO professionals know how important user engagement is to their success. Without searchers coming to our sites and taking action in some way, chances are our place in the SERPs would drop. Search engines’ main goals include giving the user the best answers to what users are looking for. When Google determines that your […]

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Top 10 User Engagement KPIs to Measure

In today’s low-attention economy, site engagement can be considered an indicator of your website’s success. Content engagement metrics are important because they show how your content strategy aligns with user interest. Furthermore, customer engagement is related with overall profitability, as engaged users are more likely to buy, become repeat customers, and share the product/service with […]

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How (and Where) to Add Social Media Buttons to Your Site for More Engagement

With social shares on content down 50 percent since 2015, it’s feeling like a lost cause to even consider social media in your content plan. And we’ve all heard the age-old “social sharing buttons are dead” statements. Just like we’ve heard for SEO, content marketing, PPC, and just about every other marketing tactic that still […]

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Top 4 Tips for Creating High Engagement LinkedIn Posts

Love it or hate it, LinkedIn is a proven platform for just about any business-related activity. Want to build your company brand? LinkedIn is a good place to start. Wanna promote some content and engage in discussions about the latest tactics? Look no further. But most people get LinkedIn wrong, and therefore, most LinkedIn content […]

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