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Tag Archives: Ecommerce

15 Must-Have Features for Ecommerce Sites

All websites are unique in their own way. We’ve seen trends in ecommerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every ecommerce site should have to stay relevant and competitive. Here is a list […]

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7 Awesome Ecommerce Content Marketing Examples for 2019

Ecommerce content marketing sounds good in theory – but few sites do it well. Loads of ecommerce sites will put up a blog, write a company update once in a while and call it a day. That isn’t enough. Even though site owners have a ton of things to do – from managing inventory, to […]

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7 Types of Social Proof to Grow Your Ecommerce Sales

What are the strongest factors that influence your customers to buy? Social proof, first introduced by Robert Cialdini in “Influence“, is one of the most impactful drivers of consumers’ purchase decisions. As an ecommerce site, socially-reinforced trust signals can help you: Increase conversion rates. Improve the trustworthiness of your brand. Increase consumers’ confidence in transacting […]

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Google: Don’t Blindly Stuff Text into Ecommerce Category Pages

Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages. This topic came up today during a Twitter chat about ecommerce sites. There was a discussion about improving pages and whether or not adding more text is considered an improvement. Mueller was tagged in the chat and chimed in saying site […]

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6 Reasons Your Ecommerce Site Needs a Blog Booster Shot

In content marketing, it’s often all about the B2Bs. But what about you? The small online business owners, the B2Cs, the local marketers? Are the benefits of blogging the same for your business or clients? Yes. Content: Builds trust, authority, and search engine rankings. Drives traffic from search organically. Builds brand awareness and loyalty. Helps […]

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5 Ways Ecommerce Brands Should Approach Content Marketing

Ecommerce is the present and the future. Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy. As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerce brand to stand above the crowd will determine its life or death. As many businesses know at […]

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