Tag Archives: Core

June 2019 Broad Core Algo Update: It’s More than E-A-T

Two high authority websites have lost traffic from the June Core Algorithm Update. Their losses challenge the conventional thinking that expertise, authoritativeness and trustworthiness (E-A-T) were the path for recovering from an update. High Quality Websites Lost Rankings Many authoritative websites have lost rankings in the June 2019 Core Algorithm Update. This clearly exposes a […]

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3 Core Trade-offs Every SEO Strategy Must Consider

Investing more in one SEO strategy usually means investing less in another, at least in the short term. Choosing the path straight down the middle isn’t going to be the best choice for every brand, either. With that in mind, let’s talk about three primary strategic SEO trade-offs that you’ll need to consider when making […]

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