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Tag Archives: Content

Should We Write Content for People or Search Engines?

All high-quality content pieces in written form have two things in common: they offer real substance to the reader, and each is well-written (or at least decently written 😊). But all too often, digital content writers worry too much about “writing for SEO,” mistakenly focusing on writing for search engines instead of the human beings […]

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3 Steps to Conjure Content That Performs in Search & Social

You’ve poured hours of blood, sweat, and tears into producing your last piece of content. You wrote, edited, and rewrote until it conveyed exactly the message you wanted. You carefully placed images, video, and text to make it as visually appealing as possible. You painstakingly analyzed the top posts on BuzzSumo to help craft the […]

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Google: A Technically Well-Optimized Site Won’t Rank Without Good Content

Google’s John Mueller reminds site owners that the most technically well-optimized site won’t always have high rankings without great content. This topic came up in a recent Google Webmaster Central hangout where a site owner asked for help with improving their rankings. The site owner mentioned there were no issues with the site, according to […]

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9 Tips for Creating Your Best SEO Content in 2019

In 2019, SEO content will be all about the audience. If you’re looking to improve your content marketing and see real ROI, you have to use practices that will really benefit them. Content that’s highly ranked, that drives traffic and leads is always user-focused, first and foremost. That’s why today’s tips for SEO content in […]

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Your Guide to Picking the Right KPIs for Content

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels and every channel requires different strategies and tactics. Many of these channels deal with content. In the SEO world, you may have heard the phrase […]

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15 Things to Consider Before Choosing Your Content KPIs

With more brands and enterprises making the transition to full-blown digital publishers and media entities, demand is greater than ever in two crucial areas: Accountability in spending. Better understanding of how content drives business objectives at different levels. As a result, marketers are pushing harder to measure content – not just at the transactional level […]

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9 Types of Content That Will Help Your Local SEO

Ranking for local SEO used to be pretty straightforward. You’d add your NAP to the footer, build a few directory links, and voila! You were on your way to the local 7-pack. Somewhere along the line, the 7-pack reduced to a 3-pack and local directory links are no longer enough. To move up the ranks […]

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A Step-by-Step Guide to Create Content That Attracts High Quality Links

If you want to earn top-tier links, you can’t cut corners on the content you create. You have to do everything the right way. First, the bad news: it isn’t easy to get links on relevant, quality sites. But the good news is that means fewer people are doing it the right way. As long as […]

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14 Ways to Avoid Creating Safe & Boring Content

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but it is […]

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5 Ways Ecommerce Brands Should Approach Content Marketing

Ecommerce is the present and the future. Perhaps the clearest reminder of this happened recently when Sears filed for bankruptcy. As more brick-and-mortar conglomerates bite the dust and online sales continue to climb, the ability of a smaller ecommerce brand to stand above the crowd will determine its life or death. As many businesses know at […]

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