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Tag Archives: Content

Google is Experiencing Indexing Issues With Content in Google News

Google has confirmed it’s aware of indexing issues affecting content in Google News. The company says this is not related to the Google Search indexing issue, which was resolved last week. We’re aware of some indexing issues with Google News content. It appears to involve a limited number of publishers. We’re actively diagnosing the news […]

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The Can’t-Lose Case for Your Content Team

Everyone knows SEO and content are birds of a feather, right? Wrong. Many content marketers I speak to still see SEO as a technical checklist they have to use to get people to their content. They view SEO is a chore or a necessary evil or, dare I say it, a boring part of their […]

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How & Why You Must Improve or Remove Your Old Content

Could old content be dragging down the overall “authority” of your website? We think so. You have an important decision to make: should you improve your old content or remove it? Making the right decisions during this process can bring great rewards, in terms of traffic, organic search visibility (rankings, featured snippets, etc.), links, conversions, […]

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Pushing the Frontiers of SEO & Content

Let’s talk content and on-page SEO — on steroids. Let’s talk about cutting-edge SEO research that can truly transform your ranking success. Our discussions over the last few years have been focused on editorial plans, query intent, and user engagement. While they are surely a part of the equation (and I am a deep believer […]

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Should We Write Content for People or Search Engines?

All high-quality content pieces in written form have two things in common: they offer real substance to the reader, and each is well-written (or at least decently written 😊). But all too often, digital content writers worry too much about “writing for SEO,” mistakenly focusing on writing for search engines instead of the human beings […]

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3 Steps to Conjure Content That Performs in Search & Social

You’ve poured hours of blood, sweat, and tears into producing your last piece of content. You wrote, edited, and rewrote until it conveyed exactly the message you wanted. You carefully placed images, video, and text to make it as visually appealing as possible. You painstakingly analyzed the top posts on BuzzSumo to help craft the […]

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Google: A Technically Well-Optimized Site Won’t Rank Without Good Content

Google’s John Mueller reminds site owners that the most technically well-optimized site won’t always have high rankings without great content. This topic came up in a recent Google Webmaster Central hangout where a site owner asked for help with improving their rankings. The site owner mentioned there were no issues with the site, according to […]

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9 Tips for Creating Your Best SEO Content in 2019

In 2019, SEO content will be all about the audience. If you’re looking to improve your content marketing and see real ROI, you have to use practices that will really benefit them. Content that’s highly ranked, that drives traffic and leads is always user-focused, first and foremost. That’s why today’s tips for SEO content in […]

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Your Guide to Picking the Right KPIs for Content

Every digital marketing campaign has key performance indicators (KPIs). Most of the time, profitability is a main factor in the KPIs. In every digital marketing campaign, you have multiple channels and every channel requires different strategies and tactics. Many of these channels deal with content. In the SEO world, you may have heard the phrase […]

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15 Things to Consider Before Choosing Your Content KPIs

With more brands and enterprises making the transition to full-blown digital publishers and media entities, demand is greater than ever in two crucial areas: Accountability in spending. Better understanding of how content drives business objectives at different levels. As a result, marketers are pushing harder to measure content – not just at the transactional level […]

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