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Tag Archives: Brand

5 Steps to Scale Your Small Agency into a Brand

When it comes to agencies, scalability is a touchy topic. Businesses may be able to grow into brands, but that’s not always possible for a professional service firm because of the agency model. So once they’ve hit the ceiling, some agencies may become bloated rather than growing into a much bigger brand. You will need […]

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5 Tools to Track Your Brand Mentions on Social Media

Imagine a beautiful world where every one of your customers tells you what they think of your brand in complete honesty, and even those who don’t want to be your customers tell you why it is the case. And even though the truth might hurt sometimes, this scenario is a dream come true for marketers […]

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How to Use On-SERP SEO to Increase Brand Awareness & CTR

Page 1 on Google is changing. Organic search results are now competing for the user’s attention with paid ads, knowledge panels, maps, videos, featured snippets, and the like. The phenomenon of so-called “position zero” elements is now dominating Google’s “above the fold” sending organic Position 1 down and closer to the Page 2 grave. Do […]

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7 Ways to Improve Your Brand Perception with Reputation Management

Reputation management is a lot like the airbag in your vehicle — you hope you’ll never need it, and if you do, you’ll be thankful you have it and pray that it works in time to minimize damage. This is an often misunderstood facet of digital marketing because the fact that someone needs to change […]

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Should Your Brand Take a Stand on Controversial or Political Issues?

The unofficial slogan of most big businesses and top brands should be, “Look before you leap.” So, marketers and agencies working for a large company or brand name product should probably take a much, much closer look – at Nike’s decision to make Colin Kaepernick the spokesperson in a campaign that says, “Believe in something. […]

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