Tag Archives: Brand

7 Ways to Improve Your Brand Perception with Reputation Management

Reputation management is a lot like the airbag in your vehicle — you hope you’ll never need it, and if you do, you’ll be thankful you have it and pray that it works in time to minimize damage. This is an often misunderstood facet of digital marketing because the fact that someone needs to change […]

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Should Your Brand Take a Stand on Controversial or Political Issues?

The unofficial slogan of most big businesses and top brands should be, “Look before you leap.” So, marketers and agencies working for a large company or brand name product should probably take a much, much closer look – at Nike’s decision to make Colin Kaepernick the spokesperson in a campaign that says, “Believe in something. […]

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