Tag Archives: Boring

14 Ways to Avoid Creating Safe & Boring Content

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but it is […]

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Why Content Marketing for Law Firms Doesn’t Have to Be Boring

The legal field often gets a bad rap for being, well, boring. Particularly when it comes to marketing. Many digital marketers cower at the thought of tackling such a competitive niche and often shy away from any project that has the label “legal” tacked in front of it. Not only is there the connotation of […]

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