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Tag Archives: App

Instagram Lets Brands Sell Products Directly Through the App

Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app. ‘Checkout on Instagram’ is currently being tested in a closed beta with a select number of major brands. Brands with access to this feature can add a ‘Checkout on Instagram’ button to the product page of […]

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Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’

Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.” Google Ads users will now find app campaigns among the top-level campaign names. This also includes Search, Display, Video, Shopping, and Smart campaigns. With this name change, Google hopes it will lead to more users selecting the right campaign type for […]

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Twitter Redesigns iOS App for One-Handed Scrolling

Twitter has rolled out a subtle redesign of its iOS app, making it more convenient to use for those who hold their device one-handed. The compose button has been moved to the bottom right-hand corner and “floats” as users scroll down their timeline. That means the button is always available to quickly send a tweet […]

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Snapchat Launches a Desktop App for Adding Filters to Streaming Videos

Snapchat has launched a desktop app, called Snap Camera, which lets users add filters to live streams and video chats. Snap Camera is available for Windows and MacOS, and has an extension specifically for streaming on Twitch. People can use Snap Camera as a webcam app, or utilize its features with other video chat services […]

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Facebook Introduces User Retention Optimization for App Install Ads

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad campaigns. Advertisers will have the option to optimize for returns on day 2 or day 7 after installing an app in order to […]

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Google is Testing Ads in the ‘Discover’ Section of its Mobile App

Google has been spotted displaying ads in Google Discover, which is the section of recommended content that shows up when the app is launched. A Reddit user noticed ads being placed in the Discover section of their app and shared the following screenshot:     A majority of users who replied to the Reddit thread […]

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