Tag Archives: Algo

June 2019 Broad Core Algo Update: It’s More than E-A-T

Two high authority websites have lost traffic from the June Core Algorithm Update. Their losses challenge the conventional thinking that expertise, authoritativeness and trustworthiness (E-A-T) were the path for recovering from an update. High Quality Websites Lost Rankings Many authoritative websites have lost rankings in the June 2019 Core Algorithm Update. This clearly exposes a […]

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Google’s John Mueller Discusses TF-IDF Algo

Google’s John Mueller discussed the role of TF-IDF in Google’s algorithm. He discussed what it was and offered a better way to optimize for ranking web pages. What is TF-IDF? Wikipedia has a concise definition of what TF-IDF is: “…tf–idf or TFIDF, short for term frequency–inverse document frequency, is a numerical statistic that is intended […]

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