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Tag Archives: Ads

How to Prequalify Traffic with PPC Ads & Increase ROI

On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t pay the bills. Yes, you want to make sure you’re targeting the right audience and using the right keywords. But, going one step […]

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Google Expands Call-Only Ads With More Text

Google is upgrading call-only ads with the option to add up to two headlines and more text in the description. The update, rolling out in the coming weeks, will let advertisers include two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. “People often prefer to talk to a business before […]

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Google Introduces 3 New Features for Responsive Display Ads

Google is rolling out three new features for responsive display ads that are designed to improve functionality and reporting capabilities. Video Assets Video assets can now be incorporated into responsive display ads. This enhanced functionality also comes an expanded reach to new inventory. With video assets, advertisers can select up to 5 videos from their […]

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Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’

Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.” Google Ads users will now find app campaigns among the top-level campaign names. This also includes Search, Display, Video, Shopping, and Smart campaigns. With this name change, Google hopes it will lead to more users selecting the right campaign type for […]

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7 Ways to Use Facebook Lead Gen Ads You May Not Have Thought Of

Just because something is specifically developed for a specific purpose doesn’t mean that there is only one use for it. Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising. They were developed to help lead generation companies, B2B or B2C, generate leads to follow up within their sales pipelines. […]

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Bing Ads to Exclusively Serve Yahoo Search Traffic Starting in March

Today at the annual Bing Ads Next web conference, Microsoft Bing Ads announced an expanded partnership with Verizon Media which enables Yahoo search traffic to be exclusively served by Bing Ads. This includes search traffic from the Oath Ad Platforms (previously known as Yahoo Gemini) and other partners. Soon, Bing Ads, Yahoo, and AOL will […]

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Google to Roll Out New Call-to-Action Extension for Video Ads

Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary objective is to […]

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YouTube to Test Showing Two Ads Before Videos

YouTube will soon begin testing two ads shown back-to-back before a video starts. The ads will be skippable, however, so users have no obligation to sit through them. When one of these “ad pods” is shown it will reduce the likelihood of another ad appearing later in the video. YouTube says this change is based […]

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Pinterest Upgrades its Self-Serve Ads Manager With New Features, Reporting, More

Pinterest is rolling out a series of updates to its self-serve advertising tools. The updates include improvements to the campaign creation process, new targeting features, and advanced reporting capabilities. Here is an overview of everything that was announced. New Campaign Creation Features Pause campaigns A new “pause campaign” feature lets advertisers review their pins before […]

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Facebook Introduces User Retention Optimization for App Install Ads

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad campaigns. Advertisers will have the option to optimize for returns on day 2 or day 7 after installing an app in order to […]

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