Tag Archives: Ads

Google to Roll Out New Call-to-Action Extension for Video Ads

Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary objective is to […]

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YouTube to Test Showing Two Ads Before Videos

YouTube will soon begin testing two ads shown back-to-back before a video starts. The ads will be skippable, however, so users have no obligation to sit through them. When one of these “ad pods” is shown it will reduce the likelihood of another ad appearing later in the video. YouTube says this change is based […]

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Pinterest Upgrades its Self-Serve Ads Manager With New Features, Reporting, More

Pinterest is rolling out a series of updates to its self-serve advertising tools. The updates include improvements to the campaign creation process, new targeting features, and advanced reporting capabilities. Here is an overview of everything that was announced. New Campaign Creation Features Pause campaigns A new “pause campaign” feature lets advertisers review their pins before […]

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Facebook Introduces User Retention Optimization for App Install Ads

Facebook has introduced new ways for mobile app advertisers to target users who are most likely to stay engaged. User retention optimization can now be used in conjunction with app install ad campaigns. Advertisers will have the option to optimize for returns on day 2 or day 7 after installing an app in order to […]

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Google is Testing Ads in the ‘Discover’ Section of its Mobile App

Google has been spotted displaying ads in Google Discover, which is the section of recommended content that shows up when the app is launched. A Reddit user noticed ads being placed in the Discover section of their app and shared the following screenshot:     A majority of users who replied to the Reddit thread […]

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6 Effective Tips for Writing Facebook Lead Ads That Convert

Facebook Lead Ads have been around for a few years, but their utility is becoming increasingly important as consumers continue to adopt mobile-optimized solutions. Facebook Lead Ads solve two specific problems for advertisers: Conversions from mobile devices tend to be low. Most users don’t use Facebook to shop for products. Facebook’s lead ads consist of […]

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5 Strategies for Successful Lookalike Audiences in Facebook Ads

Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With the large amount of information Facebook has on its users, it’s hard to beat the algorithm when it comes to targeting new customers. All of that […]

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Facebook Upgrades Canvas Ads, Now Known as “Instant Experience” Ads

Facebook has upgraded its full-screen mobile ad type with new capabilities, while also renaming it from “Canvas” to “Instant Experience.” This ad type was introduced two years ago as an immersive advertising experience, which expands to fill the screen after being tapped on. In addition to the new name, a new template option has been […]

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