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Tag Archives: Ads

Google Ads App Now Has Ability to Create & Edit Responsive Search Ads

An update to the Google Ads mobile app introduces support for creating and editing responsive search ads. This update is rolling out to both the Android and iOS versions of the Google Ads mobile app. Previously, the Google Ads app was only able to pause and enable responsive search ads. Now, responsive search ads can […]

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Google Ads is Removing Two Bidding Strategies in June

Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June. With the capabilities of Target Impression Share, introduced last November, Google has decided to no longer offer the above-mentioned bid strategies. Target Impression Share is a smart bidding strategy which automatically sets bids according to where […]

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Google Ads Offers New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns. An optimization score helps prioritize recommended actions for campaigns. It’s found within the ‘Recommendations’ tab. Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve. Google says you can achieve an optimization score of […]

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Google Confirms it Will Show Ads on its Mobile Home Page

Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers. The new Discovery ads were announced today at Google Marketing Live and will be available to all advertisers later this year. An example is shown above. In addition to appearing in Google’s ‘Discover’ feed in […]

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Google Launches a New Performance Planner for Google Ads

Google Ads is getting a new tool in the form of a Performance Planner that helps with planning ad spend. Google says that, on average, Performance Planner can help advertisers drive up to 43% more conversions. The tool focuses on driving incremental conversions by identifying the best spend amounts for your campaigns. Ahmad Ismail, a […]

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Facebook Lets Users Search for All Active Ads That Pages Are Running

Facebook is expanding its Ad Library tool to include information about all active ads from any page. Previously, Ad Library only included information for ads related to politics or issues of national importance. It was also limited to searching by keywords. Now you can search by page. In addition to finding all ads a page […]

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Google Ads Brings Cross-Device Activity Data to All Attribution Reports

All attribution reports in Google Ads will soon include information about cross-device activity and conversions. This will provide marketers with insight into how people interact with ads on multiple devices. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. Cross-device activity is being added to all reports to address an […]

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Facebook Removes Targeting Options From Certain Ads to Fight Discrimination

Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people. Housing, employment, and credit ads can no longer be targeted by age, race, or gender. As Facebook COO Sheryl Sandberg explains in a blog post, these changes are the result of settlement agreements with civil rights […]

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How to Prequalify Traffic with PPC Ads & Increase ROI

On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t pay the bills. Yes, you want to make sure you’re targeting the right audience and using the right keywords. But, going one step […]

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Google Expands Call-Only Ads With More Text

Google is upgrading call-only ads with the option to add up to two headlines and more text in the description. The update, rolling out in the coming weeks, will let advertisers include two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. “People often prefer to talk to a business before […]

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