fbpx
Tag Archives: Ads

Google Ads Offers New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns. An optimization score helps prioritize recommended actions for campaigns. It’s found within the ‘Recommendations’ tab. Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve. Google says you can achieve an optimization score of […]

Comments ( 0 )

Google Confirms it Will Show Ads on its Mobile Home Page

Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers. The new Discovery ads were announced today at Google Marketing Live and will be available to all advertisers later this year. An example is shown above. In addition to appearing in Google’s ‘Discover’ feed in […]

Comments ( 0 )

Google Launches a New Performance Planner for Google Ads

Google Ads is getting a new tool in the form of a Performance Planner that helps with planning ad spend. Google says that, on average, Performance Planner can help advertisers drive up to 43% more conversions. The tool focuses on driving incremental conversions by identifying the best spend amounts for your campaigns. Ahmad Ismail, a […]

Comments ( 0 )

Facebook Lets Users Search for All Active Ads That Pages Are Running

Facebook is expanding its Ad Library tool to include information about all active ads from any page. Previously, Ad Library only included information for ads related to politics or issues of national importance. It was also limited to searching by keywords. Now you can search by page. In addition to finding all ads a page […]

Comments ( 0 )

Google Ads Brings Cross-Device Activity Data to All Attribution Reports

All attribution reports in Google Ads will soon include information about cross-device activity and conversions. This will provide marketers with insight into how people interact with ads on multiple devices. Previously, only the Devices, Assisting Devices, and Device Paths attribution reports included cross-device activity. Cross-device activity is being added to all reports to address an […]

Comments ( 0 )

Facebook Removes Targeting Options From Certain Ads to Fight Discrimination

Facebook is taking steps to stop discriminatory advertising practices by removing targeting options that were used to exclude people. Housing, employment, and credit ads can no longer be targeted by age, race, or gender. As Facebook COO Sheryl Sandberg explains in a blog post, these changes are the result of settlement agreements with civil rights […]

Comments ( 0 )

How to Prequalify Traffic with PPC Ads & Increase ROI

On the surface, getting a higher click-through rate (CTR), more clicks, and more conversions may look great in a report. However, are those clicks and conversions from the right people? Unqualified conversions don’t pay the bills. Yes, you want to make sure you’re targeting the right audience and using the right keywords. But, going one step […]

Comments ( 0 )

Google Expands Call-Only Ads With More Text

Google is upgrading call-only ads with the option to add up to two headlines and more text in the description. The update, rolling out in the coming weeks, will let advertisers include two 30-character headlines. Description lines are also increasing from 80 characters to 90 characters. “People often prefer to talk to a business before […]

Comments ( 0 )

Google Introduces 3 New Features for Responsive Display Ads

Google is rolling out three new features for responsive display ads that are designed to improve functionality and reporting capabilities. Video Assets Video assets can now be incorporated into responsive display ads. This enhanced functionality also comes an expanded reach to new inventory. With video assets, advertisers can select up to 5 videos from their […]

Comments ( 0 )

Google Ads’ Universal App Campaigns Are Now Just ‘App Campaigns’

Google is rebranding Universal App Campaigns, which are now known simply as “App campaigns.” Google Ads users will now find app campaigns among the top-level campaign names. This also includes Search, Display, Video, Shopping, and Smart campaigns. With this name change, Google hopes it will lead to more users selecting the right campaign type for […]

Comments ( 0 )