Tag Archives: Ads

YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST]

Catch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have missed. YouTube Placement for Shopping Ads Joy to the world! A new shopping ad […]

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Google Ads Conversion Time Reporting, Facebook Ads in Search Results & More News from This Week [PODCAST]

Join Greg Finn and Christine “Shep” Zirnheld as they break down the news and hot topics that the digital community is discussing on this week’s episode of Marketing O’Clock. This week, Apple introduced a new way to search for podcasts and we attempt to use it to get more celebrities to tune in to our […]

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Pinterest’s New ‘Shop the Look’ Ads Can Feature Multiple Products in a Single Ad

Pinterest is rolling out a new ad format as well as an all new design for business profiles. New Ad Format Pinterest is introducing a new format for ‘Shop the Look’ ads which allows retailers to feature multiple products in one ad. ‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same […]

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Google Makes YouTube Masthead Ads Available to All Advertisers

Google is now letting all advertisers buy YouTube masthead ads, following a successful beta test in select markets. Ads will be available to buy on a CPM basis. Until earlier this year, the only way to buy YouTube masthead ads was to do a full day takeover. That means everyone who visits YouTube on a […]

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Google Ads App Now Has Ability to Create & Edit Responsive Search Ads

An update to the Google Ads mobile app introduces support for creating and editing responsive search ads. This update is rolling out to both the Android and iOS versions of the Google Ads mobile app. Previously, the Google Ads app was only able to pause and enable responsive search ads. Now, responsive search ads can […]

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Google Ads is Removing Two Bidding Strategies in June

Google is planning to remove the ‘Target Search Page Location’ and ‘Target Outranking Share’ bid strategies in late June. With the capabilities of Target Impression Share, introduced last November, Google has decided to no longer offer the above-mentioned bid strategies. Target Impression Share is a smart bidding strategy which automatically sets bids according to where […]

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Google Ads Offers New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns. An optimization score helps prioritize recommended actions for campaigns. It’s found within the ‘Recommendations’ tab. Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve. Google says you can achieve an optimization score of […]

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Google Confirms it Will Show Ads on its Mobile Home Page

Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers. The new Discovery ads were announced today at Google Marketing Live and will be available to all advertisers later this year. An example is shown above. In addition to appearing in Google’s ‘Discover’ feed in […]

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Google Launches a New Performance Planner for Google Ads

Google Ads is getting a new tool in the form of a Performance Planner that helps with planning ad spend. Google says that, on average, Performance Planner can help advertisers drive up to 43% more conversions. The tool focuses on driving incremental conversions by identifying the best spend amounts for your campaigns. Ahmad Ismail, a […]

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Facebook Lets Users Search for All Active Ads That Pages Are Running

Facebook is expanding its Ad Library tool to include information about all active ads from any page. Previously, Ad Library only included information for ads related to politics or issues of national importance. It was also limited to searching by keywords. Now you can search by page. In addition to finding all ads a page […]

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