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Tag Archives: Ad

Facebook Makes it Easier to Understand Why an Ad is Shown

Facebook will now provide even more detail when users click on “Why am I seeing this ad?” In an effort to address concerns about the information being hard to understand Facebook is making two changes. More Reasons Why Facebook will show people more reasons why a particular ad was served to them. Previously, “Why am […]

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Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality. Ad customizers allow advertisers to create hundreds of different variations of a single ad. Microsoft explains the technicalities of how ad customizers work: “Ad customizers are parameters within the ad copy which get replaced by dynamic […]

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Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results

Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results. To help advertisers better understand which position their ads are being shown in, Microsoft is introducing the following metrics: Top impression share Top impression share lost to rank Top impression share lost to budget Absolute top impression share Absolute […]

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Facebook Makes Multiple Changes to Ad Policies for Financial Services

Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services. Some changes make the ad policies more restrictive, while others make the policies more lenient. Relaxing the policies on written approval Facebook updated its advertising policies last summer to require written approval before promoting cryptocurrency products and services. The process […]

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3 Reasons Why the New John Lewis Christmas Ad Is a Flop

Unlike their American cousins, who generally wait until Black Friday to launch their Christmas ad campaigns, the Brits start right after Halloween. Why? Because they don’t celebrate Thanksgiving over in the UK. So, there is no reason to wait before launching Christmas ads that trigger intense emotions like happiness and warmth, with an occasional hint […]

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How to Balance Search Ad Best Practices & Machine Learning Innovation

We sure have many ad options these days. And many of us still rely on the old standard ads because they continue to outperform the new kids on the paid search advertising block. How do you get your arms around this, you wonder, with a scalable strategy that supports broader targeting and testing objectives? To […]

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