Tag Archives: Ad

3 Reasons Why the New John Lewis Christmas Ad Is a Flop

Unlike their American cousins, who generally wait until Black Friday to launch their Christmas ad campaigns, the Brits start right after Halloween. Why? Because they don’t celebrate Thanksgiving over in the UK. So, there is no reason to wait before launching Christmas ads that trigger intense emotions like happiness and warmth, with an occasional hint […]

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How to Balance Search Ad Best Practices & Machine Learning Innovation

We sure have many ad options these days. And many of us still rely on the old standard ads because they continue to outperform the new kids on the paid search advertising block. How do you get your arms around this, you wonder, with a scalable strategy that supports broader targeting and testing objectives? To […]

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