Tag Archives: Ad

Why Connected TV Is the Next Big Ad Opportunity

This post was sponsored by SteelHouse. The opinions expressed in this article are the sponsor’s own. Ask any digital marketer, and they’ll tell you there are a couple of channels that they just can’t do without. The first is paid search, which lets you capture qualified users right when they’re showing intent and interest in […]

Comments ( 0 )

Google to Use Machine Learning to Manage Ad Frequency When Cookies Are Missing

Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display & Video 360, though Google has plans to bring this capability to its display offerings in Google Ads as well. Google is rolling out this […]

Comments ( 0 )

A Guide to Every Automated Google Ad Type

Google Ads has made a big push toward automation, with rapid-fire changes to automated bid strategies and ad types in particular. While the goal of automation is to streamline and simplify, the constant platform updates can cause confusion rather than clarity. In this guide, we’ll break down every available automated ad type. You’ll learn the […]

Comments ( 0 )

Pinterest’s New ‘Shop the Look’ Ads Can Feature Multiple Products in a Single Ad

Pinterest is rolling out a new ad format as well as an all new design for business profiles. New Ad Format Pinterest is introducing a new format for ‘Shop the Look’ ads which allows retailers to feature multiple products in one ad. ‘Shop the Look’ ads are inspired by Pinterest’s organic pins of the same […]

Comments ( 0 )

Snapchat Introduces a 3-Step Ad Creation Tool

Snapchat is introducing a new tool, called Instant Create, that offers a simple way to create Snapchat-optimized ads. Ads can be created in three steps: Select an objective – you can either increase web visits, app installs, or app visits. Enter your business website. Select your targeting. Then the ad is ready to publish. Snapchat […]

Comments ( 0 )

Facebook Makes it Easier to Understand Why an Ad is Shown

Facebook will now provide even more detail when users click on “Why am I seeing this ad?” In an effort to address concerns about the information being hard to understand Facebook is making two changes. More Reasons Why Facebook will show people more reasons why a particular ad was served to them. Previously, “Why am […]

Comments ( 0 )

Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality. Ad customizers allow advertisers to create hundreds of different variations of a single ad. Microsoft explains the technicalities of how ad customizers work: “Ad customizers are parameters within the ad copy which get replaced by dynamic […]

Comments ( 0 )

Microsoft Advertising Offers Clearer Data on Ad Positions in Search Results

Microsoft Advertising will now provide clearer insights on where ads are appearing in Bing search results. To help advertisers better understand which position their ads are being shown in, Microsoft is introducing the following metrics: Top impression share Top impression share lost to rank Top impression share lost to budget Absolute top impression share Absolute […]

Comments ( 0 )

Facebook Makes Multiple Changes to Ad Policies for Financial Services

Facebook is modifying its policies related to advertising blockchain, cryptocurrency, and financial products and services. Some changes make the ad policies more restrictive, while others make the policies more lenient. Relaxing the policies on written approval Facebook updated its advertising policies last summer to require written approval before promoting cryptocurrency products and services. The process […]

Comments ( 0 )

3 Reasons Why the New John Lewis Christmas Ad Is a Flop

Unlike their American cousins, who generally wait until Black Friday to launch their Christmas ad campaigns, the Brits start right after Halloween. Why? Because they don’t celebrate Thanksgiving over in the UK. So, there is no reason to wait before launching Christmas ads that trigger intense emotions like happiness and warmth, with an occasional hint […]

Comments ( 0 )
Rated 4.9 out of 5.0 by 1585+ seofastranks clients on over 8350+ projects