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Social Media Surpasses Traditional Newspapers as a Primary News Source [STUDY]

For the first time, more US adults are saying they regularly get news from social media compared to newspapers. In a study from Pew Research Center, 20 percent of US adults say they often get their news from social media, while 16 percent turn to newspapers. That means social media is now the fourth most […]

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The Top 7 Things I’ve Learned About SEO This Year

2018 has been an eventful year for the SEO industry. In this article, I’ll share both things that I’ve learned and important developments that are worth emphasizing. 1. This Year’s Google Updates Were Unparalleled (And No One Really Knows What Changed) Search engines have been rolling out updates since the early days of the industry […]

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10 Advanced SEO Tips & Techniques You Need to Know

The beating heart of search engine optimization hasn’t changed much over the past year: you still need to: However, some of the things that have changed – from the introduction of mobile-first indexing to the way Google now uses real user metrics to measure page speed – certainly made a splash and they’re bound to […]

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Google to Roll Out New Call-to-Action Extension for Video Ads

Google Ads is sunsetting the YouTube call-to-action overlay in January 2019 and introducing a new CTA extension in its place. The new CTA extension for video ads can be applied to TrueView in-stream ads, and later, to Bumper ads and TrueView video discovery ads. Advertisers can use the extension when their primary objective is to […]

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10 Important 2019 SEO Trends You Need to Know

It’s time to take our annual look at what’s ahead for SEO professionals in 2019. What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2019? Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals. 1. […]

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5 Overused SEO Phrases to Nix & 5 Hot Phrases That Are In

Did you know the concept of search engine optimization is more than 20 years old? Twenty. Years. Old. It’s as old as late ‘90s relics like the Spice Girls, Tamagotchi, “Buffy the Vampire Slayer”, the final season of “Seinfeld”, and “Titanic”. Most of that stuff seems pretty dated now. So why does SEO live on? It’s […]

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7 Reasons Why Accessibility is Good for SEO and Sales

Accessibility is a factor that has traditionally been on the margins of SEO and web development. There are solid business reasons for why accessibility should be a top consideration. Accessibility can have a positive effect on sales and SEO. Accessibility Should Not Be an Afterthought The recent WordPress 5.0 release brought the issue of accessibility to […]

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Majority of Publishers See Much Lowe Facebook Traffic Now vs. Last Year

Facebook organic reach is dying. Facebook organic reach is dead. If you want any traffic from Facebook, you have to pay for it. We’ve been hearing variations on the above themes for a while now from marketers, brands, and publishers who have watched a flood of organic traffic become a trickle over the years. This […]

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12 Completely Outdated SEO Practices You Should Avoid

SEO has gone through extensive evolutionary changes over the years, and continues to do so every day. While most traditional marketing tactics (for the most part) still hold true in digital marketing today, SEO changes have quite drastically changed the landscape. Most, if not all, of these changes have helped improve the web – and search, […]

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You Need This 2019 Marketing Calendar & Free Templates!

What separates good marketers from great marketers? Planning. Now is the perfect time to begin planning for 2019. If you haven’t started yet, it isn’t too late. Make sure your planning starts with this 2019 marketing calendar (including free templates). It’s filled with traditional and wacky holidays, major sporting events, awards shows, and cause movements. As you’ll soon see, […]

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