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Google’s John Mueller Discusses TF-IDF Algo

Google’s John Mueller discussed the role of TF-IDF in Google’s algorithm. He discussed what it was and offered a better way to optimize for ranking web pages. What is TF-IDF? Wikipedia has a concise definition of what TF-IDF is: “…tf–idf or TFIDF, short for term frequency–inverse document frequency, is a numerical statistic that is intended […]

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Official AMP Plugin for WordPress Now Supports AMP Stories

A new version of the official AMP plugin for WordPress supports the creation of AMP Stories. Google recently added a dedicated section to search results for showcasing AMP Stories. So there’s no time like the present for learning how to create them. While AMP Stories can be created with or without this plugin, its drag-and-drop […]

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20 Awesome Sources of Free Data

We all like free things right? The web is practically swimming in free (and sometimes incorrect or misleading) information. But these 20 sources of free data are widely considered to be quite reputable. This enables you to search available datasets that have been marked up properly according to the schema.org standard. While this could be viewed […]

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AMP Stories Now Have a Dedicated Section in Google Search Results

Google is adding a new section to search results which is dedicated to AMP Stories. AMP Stories was announced over a year ago and now they’re rolling out in a big way. This news was revealed at last night’s AMP conference in Tokyo: AMP Stories now appears in a dedicated section in search results for […]

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Google is Experiencing Indexing Issues With Content in Google News

Google has confirmed it’s aware of indexing issues affecting content in Google News. The company says this is not related to the Google Search indexing issue, which was resolved last week. We’re aware of some indexing issues with Google News content. It appears to involve a limited number of publishers. We’re actively diagnosing the news […]

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Facebook Tests Integrating Stories into the News Feed

Facebook has been spotted testing a redesigned version of the news feed which also includes stories. In addition, this version of the news feed has a new interface which prompts users to tap through as though they were viewing a series of stories on Instagram or Snapchat. App researcher Jane Manchun Wong discovered the test […]

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Study Finds Nearly Half of Business Listings Have Incorrect Information

A study of online business listings finds that nearly half are missing crucial pieces of information. Uberall, a leader in location marketing technology, analyzed 73,000 online business location listings across SMB, mid-market, and enterprise. The study measures voice search readiness. In compiling data about voice search, Uberall’s study contains an interesting chapter identifying areas where […]

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YouTube Tests New Internal Metrics For Measuring the Success of a Video

YouTube is reportedly testing two new internal metrics for determining which videos should be considered successful. Previously, YouTube relied solely on engagement for measuring the success of a video. If a video received enough views, comments, and likes and it was considered a success regardless of what was in the video itself. According to a […]

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New Data Shows How Much SEOs are Charging for Services in 2019

A study on digital marketing pricing shows how much SEO consultants and agencies are charging for their services in 2019. Credo published the findings of a pricing survey that was completed by 271 marketing agencies and consultants. The goal of the survey was to discover what the industry average is for digital marketing services, specifically […]

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How to Build Authority in Local SEO

Each year that goes by in the SEO community, discussions of the authority behind a site become increasingly prevalent. This has been especially true over the last year, as Google has made more updates to the core algorithm, which seems to indicate an increased focus on authority and relevance. While authority is definitely earning greater […]

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