SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen

Learn the differences and similarities in key digital marketing terms like SEO, PPC, and SEM, and how they work together. The post SEM vs. SEO vs. PPC Defined: What’s the Difference? via @searchmastergen appeared first on Search Engine Journal.

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10 Important PPC Trends to Watch in 2020

What does the future hold for PPC? This is a question we ask every year here at Search Engine Journal. Last year, audiences and automation were just a couple trends PPC marketing experts expected to dominate. But what will be the most important PPC trends in 2020? That’s the exact question I asked 39 of […]

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5 Innovative PPC Tactics to Try Today

Managing pay-per-click campaigns (be they search, social, or display based) usually becomes a series of habitual tasks. While this allows for stability and scalability, sometimes it causes blind-spots in legacy accounts (working together more than a year). Here are my favorite tactics to break the mold. Tactic 1: A Single Long-Tail Broad Match Keyword, with […]

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How to Use Visual Content to Earn More Links

A captivating headline will draw you in. A good opening line – a hook – will entice you to keep reading. And a well-placed, eye-catching visual will keep you focused and will be remembered long after the words you read have been forgotten. Not only will images captivate your audience, but using visual content is also a […]

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YouTube Shopping Ads, Bing Link Penalties, Influencer Endorsements & More News [PODCAST]

Catch up on this week’s episode of Marketing O’Clock, part of the Search Engine Journal Podcast Network. Greg Finn and Christine “Shep” Zirnheld are covering the digital marketing news you’ve been talking about all week and the stories you may have missed. YouTube Placement for Shopping Ads Joy to the world! A new shopping ad […]

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13 of the Biggest Mistakes You MUST Avoid

Keyword research is an integral part of any SEO marketer’s job. But according to a study compiled a few years back, few people actually love keyword research. Keyword research was ranked as one of the top three most difficult tasks by SEO professionals (behind link building and content creation). That might be because 66% of […]

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Busting 10 of the Biggest Misconceptions

E-A-T (Expertise, Authoritativeness, and Trustworthiness) is a concept Google first published in its 2014 edition of the Search Quality Guidelines. These guidelines are used during Google’s search quality evaluations, in which it hires thousands of quality reviewers who are tasked with manually reviewing a set of webpages and submitting feedback about the quality of those […]

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What to Do When Google Is Ranking the Wrong Page for Your Keywords

It’s typically a good thing when you find out your website is ranking for a keyword you’ve been targeting, right? But what happens when, upon further investigation, you learn that the page you wanted to rank for a particular keyword isn’t the page that Google wanted to rank? (And that it’s another page on your […]

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9 Ways to Deindex Pages from Google

Google is good at its job. Sometimes, a little too good – indexing pages it was never meant to find. Undesirable URLs that are not contained in your sitemap. Orphaned URLs not linked on your website. Bizarre URLs you may not even know exist. Most SEO professionals worry about getting pages into the Google index. […]

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5 Creative Ways to Boost Your Content Marketing ROI

Content marketing works. But – what if it’s not working for you? What if you’re not seeing the ROI you expected? This is a frustrating scenario, especially if you read the case studies and follow the success of top content marketers. What are you doing wrong? Take a deep breath. Maybe you just need a […]

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