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Google Adds Ability to Order Food Directly From Search Results

Google is rolling out a new ability to Search, Maps, and Assistant that allows users to order from local restaurants. Orders are facilitated by services like DoorDash, Postmates, Delivery.com, Slice, ChowNow, and more coming at a later date. The service providers have integrated with Google so orders can be completed without leaving search results. Just […]

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Google is Adding Favicons to All Search Results

Google will soon roll out a new look for search results which includes favicons in SERPs. The website name and its favicon will appear at the top of the results card, as shown in the image above. “With this new design, a website’s branding can be front and center, helping you better understand where the […]

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Google Ads Offers New Recommendations to Improve Optimization Score

Google Ads is making its optimization score even more useful by adding new recommendations to improve campaigns. An optimization score helps prioritize recommended actions for campaigns. It’s found within the ‘Recommendations’ tab. Scores range from 0% – 100%, with 100% meaning there’s nothing further to improve. Google says you can achieve an optimization score of […]

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50% of Small Businesses Do Not Have a Marketing Plan

A new study on small business owners in the US finds that many are operating without a marketing plan. According to a survey of 350 small and medium business (SMB) owners, 50% do not have a marketing plan for 2019. The study from Outbound Engine asks SMB owners about revenue growth, stress, what is preventing […]

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How Google Search Ranking Works – Darwinism in Search

Are featured snippets are driven by a specific ranking algorithm that is separate from the core algorithm? That’s my theory. For me, the idea holds (a lot) of water. And I’m not alone. Experts such as Eric Enge, Cindy Krum, and Hannah Thorpe have the same idea. To try to get confirmation or a rebuttal […]

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Link Distance Ranking Algorithms – Search Engine Journal

There is a kind of link algorithm that isn’t widely discussed, not nearly enough. This article is meant as introduction to link and link distance ranking algorithms. It’s something that may play a role in how sites are ranked. In my opinion it’s important to be aware of this. Does Google Use This? While the […]

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3 Ways to Improve Your Website Experience

SEO is multifaceted and each optimization factor is dependent on the others. You can create first-class content that engages users and that is relevant to their search intent, but if your pages load slowly, your users will never get the chance to read this outstanding content you’re creating for your website. Users are impatient and […]

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Twitter Updates TweetDeck With Support for GIFs, Threads, and More

Twitter is rolling out several updates to TweetDeck that include support for features it has been lacking. TweetDeck is finally catching up to the desktop version of Twitter with support for GIFs, polls, emojis, threads, and image tagging. These new features were added after TweetDeck polled users on which new features they’d most like to […]

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Everything You Need to Know

The moment we’d been waiting months for finally arrived yesterday. More than 5,000 marketers descended upon San Francisco, eagerly anticipating what Google would unveil at this year’s Google Marketing Live. We were not disappointed. Google is shifting search into a new direction with more than 10 product releases and new data features. Anticipate, smart, machine […]

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Google Confirms it Will Show Ads on its Mobile Home Page

Google has introduced a new ad unit that will be displayed on the search engine’s home page in mobile browsers. The new Discovery ads were announced today at Google Marketing Live and will be available to all advertisers later this year. An example is shown above. In addition to appearing in Google’s ‘Discover’ feed in […]

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