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Instagram Lets Brands Sell Products Directly Through the App

Instagram is rolling out an ecommerce solution for brands which will allow them to sell products in the app. ‘Checkout on Instagram’ is currently being tested in a closed beta with a select number of major brands. Brands with access to this feature can add a ‘Checkout on Instagram’ button to the product page of […]

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Google: Don’t Blindly Stuff Text into Ecommerce Category Pages

Google’s John Mueller cautions ecommerce site owners about adding unnecessary text to category pages. This topic came up today during a Twitter chat about ecommerce sites. There was a discussion about improving pages and whether or not adding more text is considered an improvement. Mueller was tagged in the chat and chimed in saying site […]

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Google: Invalid URLs Should Return 404s, not 5XX Server Errors

Google’s John Mueller recently provided some guidance with regards to invalid URLs on a website. An invalid URL should return a 404 error so it’s clear to Google that the URL does not belong to a particular site. A 5XX error doesn’t send that kind of signal. Mueller offered this information on Twitter in response […]

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Data Confirms Why March 2019 Update Feels Like a Rollback

Results from marketing data company Sistrix suggests reasons why  Google’s March 2019 Core Algorithm Update feels like a rollback. The data also suggests an explanation of why so many publishers feel like this is a minor update despite event though Google is reported to have said this is one of the biggest updates in years. […]

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Tips & Tools for Testing Rendering

JavaScript has the capacity to break a whole lot of different things on a website for both users and search engines. Thus, many SEO professionals and digital marketers are distrustful of JavaScript as a programming language due to the potential negative impacts it can have on their websites. There is often an air of mystery […]

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Google Florida Update 2: What’s Changed? Early Insights & Reaction

Reaction and feedback to Google’s Update Florida 2 is generally more upbeat than negative. A common theme among many in the SEO community is that Update Florida 2 is behaving like a rollback of previous updates. Interestingly, some publishers noted connections to links and their rankings. In the week leading up to this update I […]

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Massive Facebook Outage – Search Engine Journal

It’s not just you. Facebook is undergoing an outage today, March 13, 2019. The outage appears to have started at noon eastern time, which is about 9 AM Pacific. This outage is preventing many people from posting to Facebook onto their news feed. The outage is affecting new posts from being created. What happens is […]

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Google Asks Businesses to Set Their Goals in New GMB Onboarding Process

Google My Business has a new onboarding process that starts by asking users to set their goals. After selecting up to six different goals, Google My Business returns a personalized action plan based on those selections. Goals include: Help customers discover my business Share updates with customers Learn how people find my business on Google […]

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Get Google to Display the Right Publication Date in Search Results

Google is reminding site owners how to specify which date is displayed next to a web page in search results. In an article where Google explains how dates are determined, the company lets site owners know there are ways to help Google get it right. How Google Determines Dates Google determines dates using a variety […]

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Google Updates Travel Searches to Help Users Find Budget-Friendly Options

Google is rolling out new travel search features to help users find better prices on flights and hotels. Price Insights for Flight Searches Google will now display a price insight for most trips, which shows whether the prices you’re seeing are high, typical or low. Price insights will also indicate whether the current price won’t […]

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