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There Are No Universal Truths in Content Marketing (Sort Of)

“What’s the best…” Let me stop you right there. The answer is “It depends.” Ah yes, one of the most frustratingly glib retorts known to man. But you know what? I think it’s high time we started embracing it. It’s in the “it depends” moments when we: Start to think strategically. Stop latching onto every […]

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Why the Divide Between SEOs & Developers Is a HUGE Problem (& How to Fix It)

While we spend time arguing about what we think the latest Google algorithm update was focused on, or how many words or links to include on a page, we are neglecting one of the most pressing issues in our industry today: The divide between SEOs and developers. SEO success depends on developers more than you […]

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Twitter to Show the Profiles of New Followers in the Notifications Tab

Twitter will show profiles of new followers in the notifications tab, letting users easily learn more about who’s following them. In addition, users can follow other users directly from the notification screen. Just got a new follower? Starting today, we’ll show their profile in your notifications. Wanna follow them back? Just tap that follow back, […]

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New Data Reveals How Much Brands Are Paying Influencers

Sponsored content from social media influencers is getting more expensive, with video content commanding the highest price. In fact, the rising costs are listed as one of the top marketing challenges when it comes to working with influencers. A new report from eMarketer reveals that even nano-influencers, defined as having between 500 and 5,000 followers, […]

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5% of Google My Business Listing Views Result in a Customer Action

A new study of 45,000 local businesses reveals how customers are finding and interacting with Google My Business listings. New research from BrightLocal explores Google My Business insights trends for 36 different industries across 4 countries. The study aims to establish benchmarks for profile views, searches, actions, photos, calls, and overall growth. Here are some […]

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15 Must-Have Features for Ecommerce Sites

All websites are unique in their own way. We’ve seen trends in ecommerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every ecommerce site should have to stay relevant and competitive. Here is a list […]

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Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021. These figures are from the Interactive Advertising Bureau (IAB), and PwC, and reported on by eMarketer. In an analysis of the US podcast advertising industry, it was found that self-reported podcast advertising […]

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YouTube Introduces New Ways for Channels to Make Money

YouTube will soon be rolling out more ways for content creators to earn money directly from viewers. These new features were announced this week at VidCon, which is celebrating its 10th anniversary. Super Stickers Building off of a feature introduced last year, called Super Chats, YouTube is introducing Super Stickers. Super Chats let viewers buy […]

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Facebook Makes it Easier to Understand Why an Ad is Shown

Facebook will now provide even more detail when users click on “Why am I seeing this ad?” In an effort to address concerns about the information being hard to understand Facebook is making two changes. More Reasons Why Facebook will show people more reasons why a particular ad was served to them. Previously, “Why am […]

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