Google Search Console Makes ‘Inspect URL’ Tool More Useful

Google Search Console has updated the Inspect URL tool with information about HTTP response codes, JavaScript logs, and rendered screenshots. Users can access this information by logging into Search Console, navigating to the Inspect URL tool, and clicking on “View crawled page.” A sidebar will then slide in from the right-hand side of the screen […]

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Ideas That Will Inspire You

It’s a new year, which brings new goals and a lot of reflection. As 2019 kicks off, it’s time to consider your SEO goals — whether those are for you personally, as an SEO professional, or goals you have for projects. We can learn a lot from each other by hearing about our collective goals […]

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5 Tips You Need to Know

In my opinion, every single paid search campaign should be a remarketing campaign. Gasp, I said it. Should, not could. Should, because if you have a remarketing strategy using “Target and Bid” audiences with both positive and negative audience bid modifiers you can shape your remarketing strategy to drive traffic across the decision journey. Now, […]

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Google: A Technically Well-Optimized Site Won’t Rank Without Good Content

Google’s John Mueller reminds site owners that the most technically well-optimized site won’t always have high rankings without great content. This topic came up in a recent Google Webmaster Central hangout where a site owner asked for help with improving their rankings. The site owner mentioned there were no issues with the site, according to […]

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Google: Changing Image URLs Will Affect Rankings in Image Search

Google’s John Mueller cautions site owners that a change to image URLs will affect how they rank in image search results. This is particularly relevant to sites that get a lot of traffic from Google Images. Changing an image URL, even though it’s the same image appearing on the same page, will result in Google […]

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YouTube to Remove Automatic Sharing to Twitter on January 31st

YouTube is removing the ability to automatically share videos on Twitter after they’ve been published. After January 31st, YouTube videos can no longer be auto-posted to Twitter. It should also be noted that YouTube is removing automatic sharing to Google+ as well. However, given that Google+ will be shut down soon, that’s unlikely to be […]

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How (and Where) to Add Social Media Buttons to Your Site for More Engagement

With social shares on content down 50 percent since 2015, it’s feeling like a lost cause to even consider social media in your content plan. And we’ve all heard the age-old “social sharing buttons are dead” statements. Just like we’ve heard for SEO, content marketing, PPC, and just about every other marketing tactic that still […]

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Facebook Cannot be Deleted from Certain Android Phones

Facebook is causing an uproar amongst Android phone owners after discovering the app cannot be permanently deleted. Specifically, owners of Samsung phones cannot permanently delete Facebook as a result of a pre-install deal made between the two companies. Facebook can only be “disabled” on Samsung phones, which means the app will forever remain on the […]

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The Ultimate Blog SEO Checklist

Building any website or blog takes research, hard work, and dedication. It can be daunting to assess everything you will need at the outset and everything you should track in order to ensure that your people are doing a good job. Creating an “ultimate” blog SEO checklist doesn’t necessarily mean implementing all ranking factors at […]

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9 Tips for Creating Your Best SEO Content in 2019

In 2019, SEO content will be all about the audience. If you’re looking to improve your content marketing and see real ROI, you have to use practices that will really benefit them. Content that’s highly ranked, that drives traffic and leads is always user-focused, first and foremost. That’s why today’s tips for SEO content in […]

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