What Are Entities & Why They Matter for SEO

Entities are, in my not-so-humble opinion, the single most important concept to understand in SEO right now. Full stop. Think I’m just another SEO professional spouting the latest “silver bullet” that will die on the table along with many before it? Consider this: Three of the most important ranking factors, at last disclosure, were: All […]

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3 Social Media Strategies You Can Use to Boost Your SEO

One of the most common realities we see in the enterprise-size companies we work with is the almost total separation of organic SEO and social media within marketing departments. This is tragic because social media marketing should be one of the most valued allies of SEO. Below are three ways social media can help SEO. […]

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10 Most Important PPC Trends You Need to Know in 2019

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, features, enhancements, targeting options, and tools. Meanwhile, at Bing Ads, we saw the launch of […]

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How to Use Social Media to Sell a Product Without Turning People Off

You have a product you’re passionate about. You’re gearing up to launch that baby into the world. What’s a low-cost, high-impact way to do it? How do you make waves and get people interested, especially the fans that already follow you on social media? And how do you not turn them off in the process […]

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9 Military Veterans Who Now Serve the SEO Community

Search engine optimization (SEO) is a challenging profession because so few people possess all of the character traits necessary for success in this industry. If you’re reading this, then you’re probably already a part of this rare and elite group There is another rare group that also attracts the type of people who posses these […]

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Google is Testing a Way to Add All of a Site’s Subdomains to Search Console

Google Search Console is testing a way for users to easily add all data for a site’s subdomains, protocols, and subpaths. In order to accomplish this, Google has created a new type of web property called a Domain property. Adding a Domain property to Search Console would also add all protocol and subdomain variations for […]

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10 Landing Page Tweaks That Will Increase Conversions

There is little more satisfying as a digital marketer when it comes to website optimization and marketing than making tweaks to landing pages that directly impact conversions. While it can be almost impossible to say what a standardized “good conversion rate” is, it is fundamental to your website success to continuously refine, experiment, and strive […]

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What Makes a Great Landing Page: 5 Essential Elements

Your landing page is basically like your Tinder profile. You’ve only got a few seconds to keep someone from swiping left and close the deal as quickly as possible. And if you want to play the long game, you better pack a persuasive pitch. Except, instead of asking for someone’s digits, you’re asking for their […]

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14 Ways to Avoid Creating Safe & Boring Content

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but it is […]

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How to Use Trending Topics to Build Links & Boost Traffic

More traffic, more links, more conversions – the trifecta of search engine optimization (SEO). Whether you’re an SEO expert or a website owner looking to increase your presence online, you know that engaging, SEO-friendly content is the key to attracting high-quality links and organic traffic. However, you may feel like you are fresh out of […]

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