9 Tips for Creating Your Best SEO Content in 2019


In 2019, SEO content material will likely be all concerning the viewers.

If you’re trying to enhance your content material advertising and marketing and see actual ROI, you must use practices that may actually profit them.

Content that’s extremely ranked, that drives visitors and leads is at all times user-focused, initially.

That’s why right now’s suggestions for SEO content material in 2019 all level again to your reader, A.Okay.A. the V.I.P. and M.V.P. you’ll want to know and perceive to get it proper.

Because, if you write to the appropriate folks in the appropriate means, your writing and content material will climb larger.

9 Keys for Creating Your Best SEO Content in 2019

Ready?

Here are my 9 prime suggestions for serving to you create your greatest (most-read, most-shared, and most useful) content material this yr and past.

1. Write to the Right People with Targeted Keywords

Your SEO content material gained’t attain the appropriate folks for those who fail to optimize it with focused key phrases.

What do I imply by “targeted keywords”?

These are key phrases and phrases for which your viewers area of interest is actively looking.

To discover these phrases, you could first perceive:

  • Who your viewers segments are.
  • What sort of data they want.
  • Why they want that data.
  • Which key phrases they’re utilizing to search out it.

This could appear to be loads, however it actually isn’t for those who break it down into a number of actions:

  • Audience analysis: Identify the kind of viewers you suppose desires/wants what you provide. Then, go discover the place they congregate on-line. Talk to them. Survey them. Figure out their private habits, preferences, demographics, and stats. (Marketing Land has an excellent information on this course of.)
  • Keyword analysis: Find related, worthwhile key phrases that relate to your experience, your merchandise/companies, and your viewers’s search intent.
  • Topic analysis: Come up with content material subjects based mostly on the focused key phrases you found and what your viewers desires to be taught/know.

2. Focus on Readability

SEO content material that shoots to the highest of SERPs has a number of issues going for it, together with this main function:

It’s extremely readable.

When your viewers clicks your hyperlink, each single factor on the web page makes them need to keep and skim it.

And, after they keep and skim, that makes your web page look nice to Google.

It indicators, “Hey, this page is relevant to the search query! The user has found the information they were looking for!”

That sign is named dwell time – or, the period of time that passes between the purpose if you click on on a search outcome and the purpose if you return to the outcomes web page.

dwell time illustration by ahrefs

Readability contributes to longer dwell occasions with a number of qualities which might be baked in:

  • Clarity
  • Organization
  • Logic
  • Simplicity

To be readable, your content material must convey all kinds of data in an comprehensible means.

And, when your content material is comprehensible to extra folks, extra folks will keep longer, which is able to assist your Google rankings.

3. Go Deeper in Your Content

A giant SEO development for 2019 is creating content material that goes deeper and farther into a subject.

This works for larger rankings as a result of, in response to digital marketer Eric Enge, Google is “intensifying its focus” on content material high quality.

This is what Enge stated in a current traits publish from Danny Goodwin on SEJ:

“We tracked the SEO performance of a number of different sites. The sites that provided exceptional depth in quality content coverage literally soared in rankings throughout the year. Sites that were weaker in their content depth suffered in comparison.”

Furthermore, in response to Enge, this development goes to proceed.

So, how do you have to go about creating deeper content material?

  • Write long-form weblog posts – suppose 2,000 phrases or extra.
  • Explore subjects which have many alternative aspects and angles.
  • Write final guides.
  • Go additional than surface-level analysis. Instead of a cursory Google search, attempt Google Scholar, JSTOR, or trade publications to search out new information and research.

google scholar screenshot

4. Improve Your Page Speed

A easy means to enhance your SEO content material in 2019:

Improve your web page velocity.

Help your pages and content material absolutely load and show quicker.

The slower your web page velocity, the extra pissed off you’ll make your customers.

Who desires to sit down round ready for an internet site to load?

According to a BBC News report, half of buyers gained’t wait greater than Three seconds for a retail web page to load.

And analysis from the Nielsen Norman Group revealed that the majority customers will depart pages inside 10-20 seconds.

To enhance your web page velocity, take a look at How to Improve Page Speed for More Traffic & Conversions
from Jeremy Knauff.

5. Invest in Visuals

According to analysis from Skyword, articles containing related photos take pleasure in 94 % extra views than articles with out photos.

That’s as a result of we’re actually wired to note photos and reply to them.

However, the affect of inserting well-designed, high-quality photos in your content material is far higher than throwing in a few random, overused inventory pictures.

Your content material will look extra cohesive, skilled, and authoritative with the appropriate photos, so it’s a good suggestion to take a position in them for higher SEO.

6. Provide the Facts (and Properly Cite Them)

These days, the web makes it straightforward for nearly any “expert” to make outlandish claims with none supporting information. (Check out the Snopes Junk News Archive to see what I imply.)

That means those that do present supporting info, sources, and information in their content material will simply differentiate themselves for the higher.

The key for reliable SEO content material: Research!

7. Format Content for Featured Snippets

Featured snippets are getting tons of consideration in the SERPs not too long ago, and that may solely proceed into 2019.

These little blocks of data could present up on a outcomes web page when a person asks a query, in response to Google.

featured snippets screenshot

As you may see, featured snippets get the primary spot on the tip prime of the web page – a vastly fascinating place to be!

That’s as a result of the featured snippets truly steal visitors away from the #1 spot, in response to an Ahrefs examine.

average ctr of featured snippets

To enhance the chance of your content material getting “snipped” for a featured snippet, there are a number of techniques you may attempt:

  • Answer questions definitively in your content material.
  • Make your content material the very best high quality potential.
  • Use numbered and bulleted lists.
  • Include stats and information.
  • Structure your content material logically. This information from Moz reveals how you can do it.

8. Be the Expert

These days, Google is valuing authority/skilled authorship in content material greater than ever earlier than.

Reputation issues.

According to Google’s not too long ago up to date search high quality evaluator pointers, the creator of the content material and that particular person’s historical past each contribute to a web page’s high quality.

Reputation proof can embody the next:

  • First-person expertise (i.e., you’ve been crafting for 10 years and printed a craft ebook, or you’re an skilled horseback rider and took classes, and so on.)
  • What the broader internet says about you (suppose opinions, discussion board discussions, writer bios, information, and Wikipedia articles, and so on.)

website reputation guidelines

To this finish, together with an About web page in your web site, in addition to writer bio pages for your weblog, are important for reputation-building.

Don’t neglect to create bios for all your guest-blogging alternatives, as properly.

9. Do Original Research

Original analysis is a big hyperlink magnet for SEO content material.

If you may embody recent statistics, research, data, and analysis in your items, you’ll be throwing out tons of alternatives for different web sites to hyperlink to you and cite your findings, to not point out unbelievable worth for your trade and viewers.

According to the 2018 State of Original Research for Marketing report by Mantis Research and BuzzSumo, 56 % of entrepreneurs who use authentic analysis in their content material say it exceeded or met expectations.

graph showing the success of original research

On prime of that:

  • 74 % report that they’ve seen extra web site visitors due to authentic analysis.
  • 63 % stated they see extra social shares.

graph showing the benefits of original research

Needless to say, analysis is an superior solution to enhance your SEO content material.

Some OG analysis concepts:

  • Do a case examine based mostly in your model success or failure – each are helpful instructing instruments.
  • Survey your trade and compile the outcomes.
  • Analyze your personal information/metrics and publish your findings.

Ready to Rock SEO Content in 2019?

Audience-focused SEO content material will likely be sizzling stuff in 2019.

When you hone in on what your viewers wants and needs out of your content material, the advantages will likely be gigantic.

Use the information in this text to get began!

More Resources:


Image Credits

All screenshots taken by writer, January 2019

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